Josh Bean — August 22, 2019 — August 22, 2019 rawpixel / Pixabay Think about the brands you’re most loyal to. Why did you become a return customer? What motivates you to purchase products or services from one company over another? Most consumers are loyal to brands they feel like they know and trust. This … Continue reading How to Build Customer Relationships That Increase Retention and Revenue
Andrew O’Brien — August 21, 2019 — August 21, 2019 For brand-conscious organizations who have never outsourced before, there’s a common fear that putting your customer care in the hands of an outsourced partner effectively builds a wall between you and your customer. We get the reasoning – after all, your customers are your most … Continue reading The Wall is a Myth: Getting Closer to Your Customer Through Outsourcing
It Takes More Than Data To Improve The Customer Experience by Laurie Sullivan @lauriesullivan, August 21, 2019 A survey by Merkle reveals that when marketers have extra money to invest in marketing, 32% would put it into data, analytics and technology. Some 16% would invest it in digital, 10% in paid media, 10% in search, … Continue reading It Takes More Than Data To Improve The Customer Experience
Marketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers. Joe Hyland on August 21, 2019 We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered … Continue reading Re-thinking customer acquisition: What you cannot measure sometimes matters most
Justin Herring — August 15, 2019 Follow @justincherring — August 15, 2019 If you’ve been in the digital playing field for a few years, then you know what a solid customer review profile can do for your business. You’ve experienced how it can boost your brand visibility, establish your brand as an authority in your … Continue reading 3 Opportunities to Improve Your Company’s Customer Review Profile
Sam Frampton — August 14, 2019 — August 14, 2019 We believe the fuel that powers the world’s most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. We believe the fuel that powers the world’s most exceptional products is customer … Continue reading How To Drive Action With Your Voice of Customer Program
Stacey Rudolph — August 10, 2019 — August 10, 2019 Customer experience and success are proving to be very critical in today’s business world. As a matter of fact, nearly all customer experience and success leaders believe that customer experience management has an impact on business. According to Invespcro, customer experience will overtake product and … Continue reading Why Customer Experience Management is Critical in Business [Infographic]
Lorena Harris — July 12, 2019 — July 12, 2019 As we discussed in part 2 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work like it did. Companies that talk to their prospects instead of listening and working … Continue reading When Your Buying Stages Don’t Match Your Customer’s Needs: Lessons in Customer Experience – Part 3
Brendan O’Reilly — July 26, 2019 — July 26, 2019 Engagement is really another way of saying “emotional reaction”. Customer engagement, therefore, is basically how customers respond to your brand on an emotional level. The more of a positive emotional connection they feel with you, the more likely they are to become not just repeat … Continue reading How to Increase Customer Engagement Through Digital Signage
When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2 As we discussed in part 1 of this series, much of today’s B2B selling cycle happens online without human interaction. When done right, the brand delivers a clearly-defined experience driven in large part by the customer’s previous … Continue reading When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2
