Tag Archives: CUSTOMER

10 Ways to Reduce Customer Acquisition Cost

Khushboo Aulakh — May 30, 2020 How effective are your current marketing strategies? A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). It’s also an important indicator of your overall marketing success — lower CAC = more customers = additional ROI. There is no standard yardstick for determining a good or … Continue reading 10 Ways to Reduce Customer Acquisition Cost →

Why Should You Consider Instagram for Customer Service?

Instagram Tools

Julien Rio — May 29, 2020 Reasons why Instagram should be on the radar of all customer service teams and strategies. In January of this year, Instagram celebrated its 10th birthday and has amassed over 1 billion active users, positioning itself as a defining influencer tool and useful for visibility engagement. The opportunity to converse … Continue reading Why Should You Consider Instagram for Customer Service? →

5 Ways to Reduce Customer Churn for SaaS in a Recession

Customer Retention

Mia Jacobs — May 22, 2020 The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry. No one is certain how this will change the long and short-term behaviors of customers, lenders, and enterprises in a SaaS world. As their customers are presented with changing … Continue reading 5 Ways to Reduce Customer Churn for SaaS in a Recession →

7 Best Ways to Obtain Your Contactless Customer Feedback and Satisfaction Surveys [Infographic]

Feedback Management

Chanakya Kyatham — May 21, 2020 The global crisis of the Coronavirus disease has been the bane to businesses and organizations all across the world. It’s not only in terms of providing the best services but also in terms of obtaining customer feedback and surveys. Before the lockdown was announced along with strict measures of … Continue reading 7 Best Ways to Obtain Your Contactless Customer Feedback and Satisfaction Surveys [Infographic] →

Customer Retention Strategies That Work in Uncertain Times

Customer Retention

Mia Jacobs — May 1, 2020 Change is one of the few constants in life, especially in business. Enterprises that are able to adapt to change will be able to withstand not only the small fluctuations of everyday operations, but also sudden major disruptions. A global pandemic is but one possibility here; natural disasters and … Continue reading Customer Retention Strategies That Work in Uncertain Times →

6 Smart Ways to Retain Your Customer Base Amid COVID-19 Outbreak

Customer Retention

Jake Eisenberg — April 10, 2020 The recent COVID-19 outbreak has turned the world upside down and has disrupted the way we do business. Business owners are scrambling to keep up with the rapidly changing economy. It’s clear that this pandemic will continue to leave lasting impacts across the digital marketing world. Even though the … Continue reading 6 Smart Ways to Retain Your Customer Base Amid COVID-19 Outbreak →

Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready?

Branding Trends

Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready? by Laurie Sullivan , Staff Writer @lauriesullivan, April 6, 2020 The world has changed. New search terms such as “contactless delivery” and “business continuity plan” have emerged. There are many more “near me” searches and searches for legal-related content using the terms “legal … Continue reading Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready? →

3 Ways to Keep Customer Service Agents Working From Home Engaged

Customer Service

Paul Selby — April 3, 2020 The COVID-19 pandemic continues its spread. Healthcare workers around the globe are taking heroic measures to treat those affected as scientists seek to contain it. Though life has radically changed in many ways, holding on to some sense of normalcy remains the goal, including continuing to work. Yet with … Continue reading 3 Ways to Keep Customer Service Agents Working From Home Engaged →

How to Select a B2B Customer Lifecycle Management Solution

B2B eCommerce

Mia Jacobs — April 1, 2020 Attracting new leads is great—but what then? Retaining loyal customers is equally as important as converting them in the first place, perhaps even more so. How do you address, much less predict, your customers’ needs and goals as they naturally grow and evolve over time in order to foster … Continue reading How to Select a B2B Customer Lifecycle Management Solution →

4 marketing lessons from retailers who are mastering the customer experience

Customer Experience

Get inspiration from retailers who have focused their efforts on CX and adapt those learnings to better engage your own audience. Mike Farrell on March 23, 2020 I don’t need to go into detail on how fierce competition is for digital marketers in the retail space. They are constantly determining how to outmaneuver other retailers … Continue reading 4 marketing lessons from retailers who are mastering the customer experience →