Dan Fries — April 23, 2020 The impact of the coronavirus continues to be felt across the globe. With over a hundred countries and more than half of the world’s population currently in some form of lockdown, brands and marketing experts are reevaluating their strategies and marketing budgets for the remainder of the year. Businesses … Continue reading A Guide to Crisis Email Marketing During the Coronavirus (COVID-19)
Liz Kislik — April 23, 2020 From my notes this past week on the pandemic: Three things popped out as crucial to leadership. In and of themselves, they’re actually quite small and might seem obvious, but their impact can be truly significant and make a great difference to your colleagues — and their effectiveness. How … Continue reading Small Things Matter a Lot in a Crisis
Scott Hirsch — April 18, 2020 The COVID-19 Pandemic is accelerating the evolution of the online marketplace – an evolution 30 years in the making – and those who fail to adapt could lose everything. The canaries in the mine: Sears, RadioShack, Borders, Blockbuster and many more, each have their own specific stories of failure, … Continue reading The COVID-19 Crisis Will Accelerate the Evolution of the Online Marketplace – Will You Adapt or Become a Fossil?
Rohant Zalani — April 16, 2020 What is the cost your organization would pay if you handle a crisis ineffectively? A crisis like the current corona-virus outbreak? Well, a few years ago, Volkswagen had to pay an estimated $ 15 billion in court settlements and customer repayments for violating diesel emission norms. The reputation loss … Continue reading You Are Missing These Leadership Basics in Crisis
Liz Kislik — April 17, 2020 During my recent interview for the Human Impact podcast, Ed Andrews made the point that while “most people’s technical skills are reasonably strong, it’s their ‘human skills’ that are lacking.” A crisis period may be the toughest time to try to create positive change. Not only is it hard … Continue reading How Can Leaders Behave Better in the Midst of a Crisis?
Judy Caroll — April 17, 2020 Trying times like the current global health crisis can turn the tables for many people: homes turn into remote offices, fine dining restos deliver food, fitness classes are done on the internet and guitar tutorials are taught virtually. These are scenarios of small businesses, which accounts to almost half … Continue reading How to Survive, Bounce Back, and Achieve Success Throughout a Crisis
Dave Sutton — April 16, 2020 In a time of what seems to be cultural volatility with the added destabilizer of a coronavirus (COVID-19) outbreak thrown in, you should at least be considering the importance of having your own “crisis plan” locked and loaded. Don’t have one yet? No worries. Most small-to-medium sized brands probably … Continue reading Crisis! The 7 Steps to Returning to Normal
Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis by Laurie Sullivan @lauriesullivan, April 10, 2020 System and program delays have impacted the search industry for months, but seemingly have worsened as Google tries to prioritize projects that assist the U.S. government and healthcare system in the battle against the COVID-19 crisis. SEO … Continue reading Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis
Anand Srivastava — April 8, 2020 The world is changing and the time might not seem appropriate to talk about business possibilities and growth. However, we need to understand that the coronavirus crisis will surely pass like some of the other global threats and countries will then turn to potent business opportunities for improving the … Continue reading How Businesses can Modify Offline and Online Marketing Strategies Amidst the Looming Crisis
Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 Crisis by Jason White , Op-Ed Contributor, April 7, 2020 There is no denying that the COVID-19 pandemic is impacting all aspects of our lives in the short term and for the conceivable future. Tons of posts are outlining what they believe … Continue reading Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 Crisis
