Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2020 Kelly Gillease, CMO at Nerdwallet, based in San Francisco, opened the first virtual Search & Performance Insider Summit on Monday, and it couldn’t have seemed any more insider-like or personal. The live summit, streamed on … Continue reading Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data
Tag Archives: Crisis
Avoiding a Social Media Crisis: Is It Possible?
Rilee Viggers — May 28, 2020 Whether it be an issue within your company, or a worldwide pandemic, having a crisis marketing strategy in place could potentially save your brand from losing your customers. On social media, content spreads like wildfire, and it’s not always the good stuff. Your best chance to make it through … Continue reading Avoiding a Social Media Crisis: Is It Possible?
Brands need to add new chapters to their crisis marketing playbook
Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world. Kyle Henderick on May 27, 2020 There’s very little new content in the world right now that doesn’t reference the ongoing COVID-19 pandemic, and clearly this article is no exception. … Continue reading Brands need to add new chapters to their crisis marketing playbook
Business Expenses to Reconsider During Times of Crisis
Drew Page — May 26, 2020 Today’s business environment is heavily influenced by the “FUD factor,” or fear, uncertainty, and doubt. When FUD creeps in, the funding sneaks out and therefore restricts the ability for many businesses to access capital. It’s times like this where the planning, discipline, and the fiscal responsibility of maintaining a … Continue reading Business Expenses to Reconsider During Times of Crisis
Leadership Under Pressure: 5 Strategies to Get Better Results During a Crisis
Paul Keijzer — May 15, 2020 While most of us are familiar with handling work pressure, not many of us who work under pressure have an impact on hundreds or thousands of others. However, if you’re a CEO, leader or a boss, what you do gets amplified, perused and maximized. When tackling the pressure of … Continue reading Leadership Under Pressure: 5 Strategies to Get Better Results During a Crisis
How to Successfully Lead in Times of Crisis
Paul Keijzer — May 8, 2020 As the pandemic deepens and the novel corona virus outbreak sends shocks through the global economy, business leaders are preparing for down-side scenarios and taking action to prevent their business from sinking. Yes, undoubtedly, the true leadership capacity of a person is tested during the times of crisis. And … Continue reading How to Successfully Lead in Times of Crisis
How to Come Out Stronger and Ready to Thrive Post Crisis
Mukesh Gupta — May 6, 2020 Premise: We are already seeing a lot of signals in the economy of the upcoming tectonic shifts and the ripples that they will cause. We have a record number of publicly listed companies in the US deciding not to give out dividends so that they can conserve cash. We’ve … Continue reading How to Come Out Stronger and Ready to Thrive Post Crisis
Why Your Small Business Needs a Crisis Communications Plan
Alice Corner — May 1, 2020 TheDigitalArtist / Pixabay When you run a small business it’s easy to want to focus on the big things. Things that will impact your revenue, or bring you publicity to get your name out there. Nobody plans for a crisis to happen, but you should be prepared for when … Continue reading Why Your Small Business Needs a Crisis Communications Plan
Ways to Promote Your Business During the COVID-19 Crisis
Justin Herring — April 28, 2020 It’s a tricky thing, figuring out how to promote and market your business in a time of crisis. On the one hand, many small businesses are struggling to stay afloat, hoping they will be able to weather the storm and reopen when the crisis is over. On the other … Continue reading Ways to Promote Your Business During the COVID-19 Crisis
How eCommerce Store Owners Can Help Persons with Disabilities During the COVID-19 Crisis
Joydeep Bhattacharya — April 24, 2020 The effects of the COVID-19 are devastating: people are forced to stay at home, brick-and-mortar stores are compelled to close, and the mass hysteria strikes fear in just about anyone. This has led to people experiencing an onslaught of challenges and headaches, especially since the crisis came at such … Continue reading How eCommerce Store Owners Can Help Persons with Disabilities During the COVID-19 Crisis
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