Tag Archives: Creators

To Product Creators: We Don’t Purchase Things But Better Versions of Ourselves

Product Management

Dana Kachan December 14, 2020 Digital product creators all over the world are bothered by the same question – how to build for continuity? How to create a product loved not only for a while but conquering customers’ hearts over the decades. Most of them come to the point that product-thinking is problem-solving. Indeed, a … Continue reading To Product Creators: We Don’t Purchase Things But Better Versions of Ourselves →

Twitter ArtHouse launches to give brands more access to creators, influencers

Twitter Tools

The ArtHouse team includes content strategists, digital producers and influencer marketing specialists. Amy Gesenhues on July 11, 2019 Twitter is launching a new initiative to help connect brands with influencers and creators. Twitter ArtHouse will involve a global team of content strategists, digital producers and influencer marketing specialists and offer video editing and live broadcasting … Continue reading Twitter ArtHouse launches to give brands more access to creators, influencers →

Facebook makes a play for creators with new tools, features for monetizing content

Content Management

The updates aim to help creators earn more and enable advertisers to collaborate on branded content more easily. Taylor Peterson on July 9, 2019 at 1:29 pm In advance of VidCon later this week, Facebook announced Tuesday a new slate of updates designed to provide creators with more opportunities to make money — and attract … Continue reading Facebook makes a play for creators with new tools, features for monetizing content →

How to Empower Your Employees to Become Bloggers and Content Creators

Employee Motivation

Sarah Mead — March 4, 2019 — March 4, 2019 markusspiske / Pixabay Blogging is a necessary element of any successful marketing strategy. Every blog post leaves its own digital footprint of your brand—that means you want every single piece of content to be a top-quality representation of your organization. With that comes the simple … Continue reading How to Empower Your Employees to Become Bloggers and Content Creators →

YouTube gives more creators option to monetize channels

YouTube for Business

Channel Memberships, a program that lets creators offer a $4.99 monthly subscription fee, is now available to channels with 50,000 subscribers. Amy Gesenhues on September 19, 2018   YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000 threshold  it set in June. Why the change? … Continue reading YouTube gives more creators option to monetize channels →

Facebook gives creators new ways to monetize videos, while pushing more users to Watch

Facebook Tools

The moves signal the site’s growing ambition to compete more directly with video platforms like YouTube, Netflix, Hulu and Amazon Video. Amy Gesenhues on April 23, 2018   Facebook is taking more steps to help video creators and publishers monetize content, while simultaneously aiming to drive a bigger audience to Watch, the site’s video hub … Continue reading Facebook gives creators new ways to monetize videos, while pushing more users to Watch →

Social Networks that Embrace Creators Are Winning, and Why Blogs Aren’t Going Anywhere

Blogging Content

Francesca Cruz — February 15, 2018 — February 15, 2018 Over a year ago, TapInfluence partnered with Altimeter group to publish the results of an industry-leading influencer survey. In that time, influencer marketing has grown rapidly to become a multi-billion dollar digital channel. It’s important for marketing agencies, influencer networks and platforms like TapInfluence to … Continue reading Social Networks that Embrace Creators Are Winning, and Why Blogs Aren’t Going Anywhere →

What Alternatives Are There for Small Creators on YouTube?

YouTube for Business

Greetje den Holder — January 26, 2018 Follow @GdenHolder — January 26, 2018 On January 16, 2018, YouTube announced major monetization changes. Creators must now accrue four thousand hours of watch time over the course of twelve months and reach a thousand subscribers to join YouTube’s Partner Program and qualify for monetization. This is a … Continue reading What Alternatives Are There for Small Creators on YouTube? →

15 Creators Dissect Authenticity in Influencer Marketing

Influencer Marketing

Jared Augustine — December 28, 2016 Follow @JaredAugustine— December 28, 2016 “Authenticity in influencer marketing” is one of the most cliché phrases used in the space. But what does that actually mean to creators? I asked 15 influencers to share their thoughts about how they would define an authentic brand partnership. Misty Kingma “What makes … Continue reading 15 Creators Dissect Authenticity in Influencer Marketing →

Random Posts on