Tag Archives: Creativity

Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat

Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat by Laurie Sullivan , Staff Writer, April 3, 2026 Verve Group can activate conversational intent signals for targeting from Large Language Models (LLMs) by unifying zero-party data, search intent, and pseudonymized AI chat activity into one layer of intelligence. The company claims that it supports a … Continue reading Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat

5 small shifts to turn creativity into a daily wellness practice

March 26, 2026 5 small shifts to turn creativity into a daily wellness practice BY Next Big Idea Club Below, coauthors Blythe Harris and Mallory May share five key insights from their new book, Daily Creative: The 5-Minute Habit to Rewire Your Brain. Harris is an artist and entrepreneur, and for many years was the cofounder and … Continue reading 5 small shifts to turn creativity into a daily wellness practice

Here’s how to use AI to fuel creativity instead of destroy it

January 21, 2026 Here’s how to use AI to fuel creativity instead of destroy it span>span]:whitespace-nowrap”>A few years ago, I discovered a tomato sauce recipe that was surprisingly simple: just canned tomatoes, butter, salt, and an onion. It inspired me to experiment, adding this and that each time to see how the flavor changed. Today, … Continue reading Here’s how to use AI to fuel creativity instead of destroy it

What efficiency-first martech gets wrong about creativity

Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts people and ideas. Steve Bevilacqua on December 22, 2025   For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the machine is running … Continue reading What efficiency-first martech gets wrong about creativity

Rethinking marketing creativity in compliance-heavy industries

Regulated industries don’t have to limit creativity. Workflows, AI guardrails and compliant content frameworks can help you move faster with less risk. Dan Harris on December 5, 2025   Many industries benefit greatly from strategic marketing yet are often held back by regulatory or compliance requirements. Financial services, healthcare, legal, insurance, engineering, energy and environmental … Continue reading Rethinking marketing creativity in compliance-heavy industries

A24’s Scott Belsky fuels his creativity ‘with a fresh dose of surprise’

October 04, 2025 A24’s Scott Belsky fuels his creativity ‘with a fresh dose of surprise’  When Scott Belsky talks about creativity, he uses words like “output” and “production.” “Creativity is the source, with the problem of mining,” says the founder, author, and early stage investor. “It requires machinery and practice and discipline and whatever else.”  … Continue reading A24’s Scott Belsky fuels his creativity ‘with a fresh dose of surprise’

‘I am very motivated by frustration’: A Yale creativity expert on how to turn your ideas into action

July 05, 2025 ‘I am very motivated by frustration’: A Yale creativity expert on how to turn your ideas into action Scientist Zorana Ivcevic Pringle has studied creativity for decades. Here’s her best advice for tapping into a creative mindset. When scientist Zorana Ivcevic Pringle first started out in academia as an undergraduate student, she … Continue reading ‘I am very motivated by frustration’: A Yale creativity expert on how to turn your ideas into action

The American Dream is in crisis—but creativity could help

March 09, 2025 The American Dream is in crisis—but creativity could help BY Kc Ifeanyi It’s hard to imagine any industry not having to contend with the deepening sociopolitical division in America—brand marketing included. McCann’s intelligence unit Truth Central creates studies on what their clients are grappling with including data privacy, wellness, and Gen Z. And … Continue reading The American Dream is in crisis—but creativity could help