Tag Archives: Creativity

Riding the AI tsunami: Harnessing creativity and efficiency in the digital age

Dive into the world of AI-powered marketing strategies for consumer-packaged goods, revealing new avenues for creativity and efficiency. Jason Ippen on March 13, 2024 In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this … Continue reading Riding the AI tsunami: Harnessing creativity and efficiency in the digital age →

Lego employees share 10 secrets for finding boundless creativity

Employee Coaching

By Zachary Petit Some conference room tables boast bowls of candy or a gaggle of diminutive bottles of water. Others, painfully benign centerpieces, like a vase filled with colored glass beads. But when the Chronicle Books publishing team visited Lego’s headquarters in Billund, Denmark, they were delighted to discover Lego bricks at every gathering … Continue reading Lego employees share 10 secrets for finding boundless creativity →

Alibaba Targets Creativity With Generative AI Image Model Tongyi Wanxiang

Generative AI

Alibaba Targets Creativity With Generative AI Image Model Tongyi Wanxiang by Laurie Sullivan @lauriesullivan, July 7, 2023 Chinese technology company Alibaba on Friday launched Tongyi Wanxiang, an artificial intelligence tool that can generate images from prompts, following U.S. companies like Microsoft into the fray. Microsoft in March announced that Bing AI could generate images based on … Continue reading Alibaba Targets Creativity With Generative AI Image Model Tongyi Wanxiang →

Cannes Social Buzz Mostly About Creativity, AI Was An Also-Ran

Social Media Strategies

Cannes Social Buzz Mostly About Creativity, AI Was An Also-Ran by Joe Mandese @mp_joemandese, June 26, 2023 True to its branding as the “festival of creativity,” creative was the most mentioned topic on social media surrounding last week’s Cannes Lions festival, according to an analysis conducted for MediaPost by Sprout Social. Overall, social-media conversations surrounding … Continue reading Cannes Social Buzz Mostly About Creativity, AI Was An Also-Ran →

POV: Pixar’s creativity isn’t working anymore

Movies Production

By Edward Cotton June 23, 2023 Pixar has been a poster child for corporate creativity, but it has a problem: It’s no longer producing the kind of movies that attract large audiences to theaters. Its most recent release, Elemental, brought in only $29.5 million at its domestic box office opening the weekend of June … Continue reading POV: Pixar’s creativity isn’t working anymore →

AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity

Amazon AWS

AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity by Laurie Sullivan @lauriesullivan, June 22, 2023 Amazon Web Services (AWS) will invest $100 million in a generative artificial intelligence (GAI) innovation center to give its customers help in building and deploying GAI. The announcement, made Thursday includes the AWS Generative … Continue reading AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity →

3 ways to harness your self doubt to improve your confidence and creativity

Confidence

By Herbert Lui June 05, 2022 One of the most difficult emotions to come to terms with is doubt. We dislike it so much that we’d choose to lie to ourselves and pretend. That’s the allure of faking it till you make it; in a sense, you’re making a promise against your … Continue reading 3 ways to harness your self doubt to improve your confidence and creativity →

5 simple exercises to kick-start your creativity

Creativity

By Arianna O’Dell March 29, 2022 The pandemic has prompted us to reevaluate our approaches and philosophies toward work—not just our work-life balance, but our working lives as a whole. When the world could so suddenly change, what is that we value most? In August 2021, 4.3 million workers quit their jobs, another dramatic … Continue reading 5 simple exercises to kick-start your creativity →

Can’t Find Time For Marketing Creativity? Here’s What to Do

Marketing Guide

Can’t Find Time For Marketing Creativity? Here’s What to Do by Drew McLellan , February 1, 2022 Outcomes matter, but many industries, including marketing, still think about hours worked when it comes to performance success. This poses a problem. According to research from Iceland, working fewer hours doesn’t affect productivity. And after the transition to … Continue reading Can’t Find Time For Marketing Creativity? Here’s What to Do →

How Digital Executive Search Firm Increases ROI By Boosting Creativity

Effective Hiring

Bob Van Rossum June 13, 2021 As the leading digital executive search firm, MarketPro has seen how important creativity is within a company. It gives you an edge over competitors and can be the difference between an average campaign and a viral one. The reality is, managing a marketing team without a creative strategy or … Continue reading How Digital Executive Search Firm Increases ROI By Boosting Creativity →