Tag Archives: Creativity

How to Craft Employee Experience So That Creativity Flourishes

Suresh Sambandam — October 14, 2019 Creativity. It’s become a bit of a buzzword, but in this case, it’s all the buzz for good reason. A study by Forrester Consulting concluded that “companies that embrace creativity outperform peers and competitors on key business performance indicators, including revenue growth, market share, and talent acquisition.” Creativity could … Continue reading How to Craft Employee Experience So That Creativity Flourishes

Spark creativity: 11 tips to build a more creative business

Creativity is an integral part of keeping any business competitive, but it takes work to maximize your workers’ creative potential. Brian Solis on August 22, 2019 Modern CMOs face a creativity problem and opportunity. Sixty percent of CEOs consider creativity to be the single most important quality in a leader, yet only 25 percent of … Continue reading Spark creativity: 11 tips to build a more creative business

Cutting Out the Ad Agency: Why Your Video Production Company Could Be a Hotbed of Creativity

Evelyn Timson — January 12, 2018 Follow @Aspect_FandV — January 12, 2018 The advertising industry is changing. The seemingly immutable role of the ad agency is, arguably, in a process of flux and agencies are struggling to adapt and make sense of this brave new world. There’s no doubt that the global economic slowdown since … Continue reading Cutting Out the Ad Agency: Why Your Video Production Company Could Be a Hotbed of Creativity

The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

Ginny Marvin on November 20, 2017   With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level … Continue reading The state of interactive advertising: New formats are infusing digital ads with creativity that gets results