Tag Archives: Creativity

Leaders weigh in on how AI is changing creativity at their businesses

July 04, 2026 Leaders weigh in on how AI is changing creativity at their businesses BY Ella Chakarian During a recent TIME100 Talks panel in Cannes, a group of CEOs and executives from different sectors came together to discuss how artificial intelligence is changing creativity at their respective companies. The panel included Jessica Padula, Nespresso USA’s … Continue reading Leaders weigh in on how AI is changing creativity at their businesses

Can ‘Applied Creativity’ be the next ‘Design Thinking?’

June 18, 2026 Can ‘Applied Creativity’ be the next ‘Design Thinking?’ BY Grace Snelling In a January 2025 podcast episode, Open AI CEO Sam Altman was asked what the most important skill would be in the age of AI. His answer was—in simplest terms—the ability to ask creative questions. Last summer, Mustafa Suleyman, CEO of Microsoft … Continue reading Can ‘Applied Creativity’ be the next ‘Design Thinking?’

Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat

Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat by Laurie Sullivan , Staff Writer, April 3, 2026 Verve Group can activate conversational intent signals for targeting from Large Language Models (LLMs) by unifying zero-party data, search intent, and pseudonymized AI chat activity into one layer of intelligence. The company claims that it supports a … Continue reading Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat

5 small shifts to turn creativity into a daily wellness practice

March 26, 2026 5 small shifts to turn creativity into a daily wellness practice BY Next Big Idea Club Below, coauthors Blythe Harris and Mallory May share five key insights from their new book, Daily Creative: The 5-Minute Habit to Rewire Your Brain. Harris is an artist and entrepreneur, and for many years was the cofounder and … Continue reading 5 small shifts to turn creativity into a daily wellness practice

Here’s how to use AI to fuel creativity instead of destroy it

January 21, 2026 Here’s how to use AI to fuel creativity instead of destroy it span>span]:whitespace-nowrap”>A few years ago, I discovered a tomato sauce recipe that was surprisingly simple: just canned tomatoes, butter, salt, and an onion. It inspired me to experiment, adding this and that each time to see how the flavor changed. Today, … Continue reading Here’s how to use AI to fuel creativity instead of destroy it

What efficiency-first martech gets wrong about creativity

Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts people and ideas. Steve Bevilacqua on December 22, 2025   For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the machine is running … Continue reading What efficiency-first martech gets wrong about creativity

Rethinking marketing creativity in compliance-heavy industries

Regulated industries don’t have to limit creativity. Workflows, AI guardrails and compliant content frameworks can help you move faster with less risk. Dan Harris on December 5, 2025   Many industries benefit greatly from strategic marketing yet are often held back by regulatory or compliance requirements. Financial services, healthcare, legal, insurance, engineering, energy and environmental … Continue reading Rethinking marketing creativity in compliance-heavy industries