Tag Archives: Creating

Creating Mega Fans: Social Influence Declines As Fans Age

Creating Mega Fans: Social Influence Declines As Fans Age by Laurie Sullivan  @lauriesullivan, October 10, 2019 The road to obsession — or at least becoming a fan — with regard to a product or superhero typically involves discovery, emotional investment, and evangelism. These three stages account for the majority of the spend that fans devote … Continue reading Creating Mega Fans: Social Influence Declines As Fans Age