Edward GeorgeJune 17, 2015 Are you struggling to know where to start when it comes to corporate video? In this guide I run through the top 5 corporate video tips which I think you should consider when you are looking to produce your own corporate video. Corporate Video is Fun! Do you think of video … Continue reading 5 Essential Corporate Video Tips For Creating Amazing Video
How do you get your site visitors to fill out those online forms? Columnist Tim Ash provides some tips based on understanding the human brain. Tim Ash on June 16, 2015 Online marketers love forms! That’s when the rubber meets the road — someone is about to take action — whether it is completing our … Continue reading Practical Conversion Tips For Creating Mindless Forms
Alex MillerJune 3, 2015 How Some Businesses Automate the Personality Out of Their Marketing Marketing automation is gaining traction, but it is still a fairly new concept for many businesses, and many marketers still do not understand how to use it properly. But automation can be highly effective if done properly, and in 2015 the … Continue reading Marketing with a Pulse: Creating Automated SEO with a Human Touch
Steven BellerMay 31, 2015 Video is a highly effective way to educate and entertain your customers while marketing your products and services. But if executed incorrectly, video can damage your brand just as easily as build it up. That is why, as a tech company, you need to ensure your marketing videos represent your brand … Continue reading 5 Roadblocks to Creating a Great Marketing Video for Tech Companies
Eric HammisMay 28, 2015 Landing pages: one of the simplest pages you will probably create on your website. It’s quick, concise and to the point. But for some reason, the littlest detail out of place and your landing page can quickly become a major failure. Here’s some common mistakes we often see with landing pages. … Continue reading Tips For Creating Landing Pages That Convert
David WilsonMay 23, 2015 Studies report that the health care industry boasts one of the highest overall email open rates of 26.2%. However, it has one of the lowest mobile email open rates of 20.65%. And with 66% of all emails now being opened on mobile devices, it’s important to address this issue. One obvious … Continue reading Creating Mobile Email That Works
Jessica BowersMay 11, 2015 Do you know what you’re blogging and posting about next Saturday? If your blog content strategy to date has been more of a last-minute thing, that’s okay. It’s never too late to switch to a more strategic stance. Annual research by the Content Marketing Institute has found that marketers with a … Continue reading 3 Steps to Creating a Blog Content Calendar
Monique CraigMay 7, 2015 Are you using infographics in your marketing strategy? Would you like some tips for creating successful infographics? Infographics are all the rage now. According to Hubspot the number of searches for infographics on Google has increased over 800 percent. Infographic production rate increases by one percent every day. Companies like to … Continue reading 7 Tips For Creating Successful Infographics
Germany KentMay 4, 2015 Twitter is a powerhouse platform for your career. For networking and professional development, it’s a game-changer. And increasingly, companies and organizations are using it to search for talent. So what’s the secret to a successful Twitter presence? A great Twitter profile. Creating an effective profile is one of the single most … Continue reading Top 10 Tips For Creating A Perfect Twitter Profile
Courtney HuntApril 30, 2015 In earlier SMART Articles, I discussed the evolutionary phases in becoming a digital organization, described how all business functions are being transformed by social and digital technologies, articulated the primary barriers to digital engagement, and offered a digital transformation framework (to read these and other related pieces, click here). This article extends … Continue reading Creating a Digital Transformation Plan of Action: A Guide for Leaders
