by Casey Newman April 11, 2016April 11, 2016 You’re a master content creator. Blood, sweat and tears have gone into your latest creation, and you’re positive the leads will be rolling in. You sit back in your chair, prop your feet up on your desk and wait. And wait. And wait. Where are those leads? … Continue reading 3 Tips for Creating Engaging Paid Social Media Campaigns
by Tor Goldfield April 11, 2016 Follow @SoutherlyCommsApril 11, 2016 It’s no secret that finding the right employees can be challenging, and the general consensus is that it’s getting tougher as the recovering economy presents jobseekers with increased opportunities. In the Chartered Institute of Personnel and Development (CIPD)’s Resourcing and Talent Planning 2015 survey, 82% … Continue reading 3 Reasons Why You Should Be Creating Candidate Personas
by Andrew Gazdecki April 3, 2016 Follow @biznessappsApril 3, 2016 In today’s mobile world, for any small business an app is absolutely essential. However, a bad mobile app is no better than having no app at all. And it’s hard to shake off the bad brand impression you will get for your app not developed … Continue reading Creating a Successful Mobile App for Your Business [Infographic]
by Jason Schell March 29, 2016March 29, 2016 So you’ve decided to expand your paid search account to include the display network and display ads because they’re cost-effective, easily measured, and a great way to increase your overall brand awareness. Utilizing the display network gives you the opportunity to serve your offers to potential customers … Continue reading Best Practices When Creating Display Ads
by Chloe He March 26, 2016 Follow @LDNMarketingAUMarch 26, 2016 Want to take your next campaign from zero to hero? Here are some tops tips on how to create marketing offers that never fall flat. Make them an offer they can’t refuse – it’s the oldest marketing trick in the book. With the right offer, … Continue reading Small Business Guide to Creating Effective Offers
by Tiffany Sun March 21, 2016 Follow @tiffanycsunMarch 21, 2016 No doubt Pinterest is rapidly growing in popularity, mainly because of its convenience of letting you save articles or posts for future references. With over 250,000,000 unique monthly visitors per month, Pinterest is the ideal social media tool to promote your blog – all through … Continue reading A Simple Guide to Creating Rich Pins for Your Blog
by JT Ripton March 6, 2016March 6, 2016 As e-commerce grows and the Internet spreads through our lives to inform our hourly habits, e-commerce retailers must make sure they meet the rising expectations of customers in an increasingly connected world. Consumers are holding businesses accountable for their actions and funneling the entire shopping experience through … Continue reading Want to Thrive in the Future of eCommerce? Start Creating Unique Experiences
By Nevyana Karakasheva March 1st, 2016 In this post: Define your goals: know your business objectives Define target audience Select a proper home for your content Define distribution channels Define posting frequency Define content format How would you trigger interest: Use emotional triggers Gain readers’ trust Use supporting visuals: Text Formatting Images Fine Tuning How It … Continue reading A 7-Step Guide To Creating Your Content Strategy
by Daniela McVicker February 25, 2016February 25, 2016 A friend of mine recently retired. She was an English comp professor at a local university. She thought she might write a book in her retirement, and decided to find an author’s group or two to join. When she accessed a couple of these sites, she began … Continue reading Creating Catchy Blog Content – 10 Rules of Engagement
by Aaron Riddle February 18, 2016February 18, 2016 Launched in 2003, LinkedIn was shaping to become a business-oriented networking site for all business professionals. Twelve years later and over 400 million users later, it’s an absolute essential platform for your company and organization to network and provide information to your fellow prospects and customers. Let’s … Continue reading A Quick Guide to Creating The Perfect LinkedIn Business Profile
