Andrew GazdeckiMay 10, 2015 We all hate writing about ourselves and how great we are, so it’s no surprise that many businesses hate writing the About Us page on their website. The About Us page is proven to be one of the most frequented on any website and the information you put on that page … Continue reading How To Create The Best ‘About Us’ Page
Priya Florence ShahMay 1, 2015 For years now, I have believed that blogs must be the hub of your social media presence, if only to escape the vagaries of the social media world. But, when Forrester’s Nate Elliott predicted that as social media matures, branded communities will make a comeback in 2015, I knew that … Continue reading How To Create A Thriving Branded Community For Your Organisation
Grace NonnemakerApril 30, 2015 Facebook ads are increasingly effective, as Facebook is the second most visited site on the web today. Facebook ads target users based on interests, behaviors, hobbies, and favorite brands as well as by location. These ads are some of the most granular advertisement opportunities available, meaning they must remain effective to … Continue reading How to Create Short, Effective Facebook Ads
Brian HonigmanApril 28, 2015 Email seems to get a bad rap. Countless new communications apps pridefully boast of themselves as being “email killers,” people complain about their overcrowded inbox, and spam might narrowly beat out pop-ups as the most annoying part of the web. Yet, email has been shown time and again to be an … Continue reading How to Create a Sustainable and Engaging Email Newsletter
Claire GraystonApril 28, 2015 Every other Friday the Wishpond content team holds a meeting to come up with content ideas and titles for articles to be written over the following two weeks. Last week while brainstorming ideas and searching the web during our meeting, I started to fully appreciate the startlingly high percentage of content … Continue reading 7 Ways to Create List Posts that Don’t Suck
Felicia SpahrApril 19, 2015 This guest post was submitted by Felicia Spahr. Back when I was a marketing consultant, I was quick to become a student of any persuasion books I could get my hands on. Like most salespeople, reading Robert Cialdini’s Influence changed how I thought about the art of getting people to do … Continue reading How to Get Your Prospect to Create Their Own Urgency to Buy
Ryan PinkhamApril 16, 2015 When you run a small business, time is one of the most valuable resources you have available. When Constant Contact surveyed small business owners and asked them how much an extra hour in their day would be worth — the average was $ 273, with responses ranging all the way up … Continue reading How To Create A Website That Builds Credibility And Makes It Easy To Sell Your Services
Catalin ZorziniApril 8, 2015 As anyone with even a small amount of business/entrepreneurial experience would readily agree, starting or creating a business and achieving success with it are two entirely different propositions. While this happens to be generally true for a business of any nature – whether it is a bricks-and-mortar business or an online … Continue reading How To Create A Successful Online Business In 2015 (Infographic)
Ryan ScottApril 3, 2015 In December, Points of Light and Bloomberg LP released the 2014 Civic 50—a list of the most community-minded companies in the country. The Civic 50 sets the standard for corporate citizenship, honoring companies that are effectively giving their time, talent and resources to improve lives in the communities where they do … Continue reading How Do You Create A Culture of Service?
David WilsonMarch 25, 2015 Did you know that over 66 percent of all emails are now opened on mobile devices? And while the financial services industry has one of the highest mobile email open rates of any industry at 41 percent, click-throughs are among the lowest at two percent. One reason for the low click-throughs, … Continue reading 6 Things You Must Do To Create Mobile Email That Works
