As anyone with even a small amount of business/entrepreneurial experience would readily agree, starting or creating a business and achieving success with it are two entirely different propositions. While this happens to be generally true for a business of any nature – whether it is a bricks-and-mortar business or an online one, many of the challenges faced by an online business in terms of achieving success are substantially different from those applicable to a business of the bricks-and-mortar variety.
The success factors affecting an online business are also more dynamic in nature as compared to those affecting a traditional business. This is so mainly due to the fact that all things online, electronic and digital – including ecommerce – have been evolving at a very rapid pace for the last many years and continue to do so even today. Rapid advancements in technology coupled with ever evolving online services are causing online user and consumer behavioral patterns to change at relatively short cycles, making a significant impact on most aspects of an online business and most importantly, on the sales and marketing operations.
Factors like responsive store design, easy cart operations and recovery options, search engine penetration, social media presence, live chat support, coupons and discount offers and even the ecommerce platform over which a business operates etc. have assumed hitherto unreached levels of importance as they relate to the success of an ecommerce business. In light of this, an online business needs to ensure that it stays ahead of the technology and marketing curves in order to become successful and to continue to remain so.
Below you can see a very in-depth infographic created by the folks at Ecommerce Platforms, with lots of actionable advice on how to start a successful online business in 2015.
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