Kevin PageAugust 12, 2015 How to create your buyer personas, analyze and segment your contact database, and target your messaging to nurture and convert contacts.One of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at … Continue reading Crafting Emails to Connect With Your Buyer Personas
Yaniv NavotMay 11, 2015 Optimizing your website to ensure high conversion rates is one of the most important aspects of any marketing strategy. The thing is, it is also one of the toughest areas to deal with. Crafting a successful conversion optimization methodology is a tough and complex process. The only type of “magic” involved would … Continue reading Crafting a Successful 4-Step Conversion Optimization Plan
Dana ChenMarch 24, 2015 Content strategy shouldn’t be a guessing game. You need a long-term mindset, data-driven insights and a secure knowledge of your audience. Here are 10 insights you need to craft a successful content strategy, along with an infographic to tie it all together. Target Intenders Intenders are the core of your content … Continue reading 10 Easy Steps to Crafting a Successful Content Strategy [Infographic]
Linda CroweMarch 19, 2015 In 2015, there are several near certainties when it comes to online video: viewership will continue to rise, and marketers will continue to further develop engagement strategies. It is also expected that industries will continue to shorten the length of their videos while implementing SEO tactics and developing impactful storylines. So, … Continue reading Obstacles to Avoid When Crafting Your Video Marketing Strategy
Sarah GoligerMarch 16, 2015 You want to be one of those email marketers who sends out email that no one reads? Well, good news: It doesn’t take much effort to land your email in the dark abyss of the Archive or Spam folders. If you’re ready to cast away any possibility that your email will … Continue reading 10 Tips For Crafting A Terrible Marketing Email
Amanda ClarkMarch 14, 2015 There are many reasons why a job seeker may have taken time off in their career. They may have chosen to stay home and raise their children, go back to school, travel, volunteer, or care for another family member. Perhaps they were recovering from illness or injury. Maybe they got laid … Continue reading Getting Back in the Game: Crafting Your Resume after a Gap in Employment
Megan MarrsFebruary 27, 2015 What Is A Call-To-Action Button? Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion. It’s the part of the landing page that the user needs to click in order to take the action you want them to … Continue reading 17 Best Practices for Crafting Crazy-Effective Call-To-Action Buttons
Angela Hausman, PhDFebruary 25, 2015 Courtesy Salesforce Canada I posted a few weeks ago about Instagram strategy, but recently got this new infographic (at the bottom of the post) from Salesforce Canada that I knew you would enjoy. Just in case you need some convincing that Instagram impacts your market performance, check out the stats … Continue reading Crafting a Sound Instagram Strategy
Bob HutchinsFebruary 11, 2015 We once asked on the BuzzPlant blog, “Does the perfect Tweet really exist?” A year-and-a-half later… we’re still working on that one. In our search, we came up with some proven Twitter techniques, a few best practices, three outstanding examples, and some perfectly Tweetable words of wisdom. But now… we’ve got … Continue reading Crafting the Perfect Tweet: 12 Data-Proven Techniques [Infographic]
Liz KislikJanuary 27, 2015 Leading and developing an organizational culture really means leading and developing the people within it. Culture doesn’t change according to your directives while you’re sitting comfortably in your corner office. It’s not enough to espouse cultural norms at an annual or even a quarterly all-hands meeting. Culture is strengthened when leaders … Continue reading Essentials for Crafting a Conscious Culture
