Tag Archives: Craft

How to Craft a Messaging Platform that Moves Prospects to Action

Laura MacPherson — April 22, 2020 Human beings are wired to avoid loss. We fear change because it involves risk—a potential for loss. For this reason, many B2B buying decisions get put off (or worse, permanently tabled). A buying decision involves change. There’s inherent risk. If a purchase doesn’t work out well, the decision-maker could … Continue reading How to Craft a Messaging Platform that Moves Prospects to Action

Your Event Deserves a Business Plan — Here’s How to Craft One

Ronnie Higgins — December 26, 2019 Follow @ronniehiggins Successful events pair passion with a comprehensive business plan. To ensure your next event accomplishes your goals, spend some time crafting a plan ahead of time. Good ideas don’t just stand on their own. They need structure to realize their true potential. Take a successful event, for … Continue reading Your Event Deserves a Business Plan — Here’s How to Craft One

The Framework That Will Help Craft Your Customer Engagement and Personalization Strategy

Brian Johnson — November 4, 2019 We all know that personalization makes a difference. At Christmastime, what makes you feel better, a gift from a loved one that was picked out perfectly for you or a regifted gift card? Personalization makes a difference. So it comes as no surprise that personalization makes a difference when … Continue reading The Framework That Will Help Craft Your Customer Engagement and Personalization Strategy

How to Craft Employee Experience So That Creativity Flourishes

Suresh Sambandam — October 14, 2019 Creativity. It’s become a bit of a buzzword, but in this case, it’s all the buzz for good reason. A study by Forrester Consulting concluded that “companies that embrace creativity outperform peers and competitors on key business performance indicators, including revenue growth, market share, and talent acquisition.” Creativity could … Continue reading How to Craft Employee Experience So That Creativity Flourishes

Use Customer Journey Maps To Craft Better Experiences

By Mandy Pennington August 17th, 2017 Today’s buyers and browsers have more ways to interact with businesses than ever. From voice search and proximity-based marketing to social media and live chat, it’s never been easier to connect with customers. But this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience. According … Continue reading Use Customer Journey Maps To Craft Better Experiences

How to Craft a Killer Bio That Will Support Your Thought Leadership Strategy

Wendy Marx — June 5, 2017 Follow @wendymarx— June 5, 2017 How does your professional bio back up your thought leadership strategy? Is it like a silent wingman that leaves you hanging? Or is it a reliable friend that boldly sings your praises to others? You need a bio that supports your business goals, and … Continue reading How to Craft a Killer Bio That Will Support Your Thought Leadership Strategy