Personal Branding BlogMay 14, 2015 During the Great Recession, when huge layoffs and frequent downsizings were the general order of the day for many employers. literally millions of men and women were in constant, sometimes paralyzing fear that the next “heads” on “the chopping block” could quickly and easily end up being their own. Thank goodness, … Continue reading 5 Mistakes That Could Easily Derail Your Career
Jean DionApril 29, 2015 How much could one little bad review hurt you? More than you might think. In fact, one nasty review on a website like Yelp could have repercussions you could feel months or even years later, and sometimes, it’s hard to undo the damage until that little review has been removed or … Continue reading 3 Ways a Bad Review Could Ruin Your Company’s Reputation
James DebonoMarch 19, 2015 So this morning I woke up to the following email in my inbox. !Fix mobile usability issues found on Big Thinking Online Now as far as I was aware this site is mobile optimised; we have a responsive theme, which means that the website layout will adjust depending on what device … Continue reading If You Don’t Fix Your Mobile Website Issues it Could Cost You!
Jessica BowersMarch 13, 2015 Should Small Business Marketers Be Worried Facebook Is Purging Inactive Likes Last week, Facebook announced that March 12th would mark the beginning of a major upcoming purge of likes from “deactivated and memorialized accounts.” Over the next several weeks, likes and comments from inactive accounts on business pages and posts will … Continue reading How Facebook’s Latest Change Could Affect Your Business
Columnist Paul Roetzer explores the potential of artificial intelligence to augment marketing automation platforms and transform the industry. Paul Roetzer on March 4, 2015 The art and science of marketing are on a collision course. Many tasks commonly performed by marketers, such as copywriting, data analysis and strategy, are at risk of being computerized in … Continue reading The Missing Piece Of Marketing Automation That Could Change Everything
Jenny StilwellFebruary 8, 2015 Many corporate Boards are now considering the topic of disruptive technology very seriously. That is, the sort of advances in technology that could side-swipe your business or your industry if you aren’t prepared. Think about the impact that digital technology, for example, has had on all sorts of industries – music, … Continue reading Could This Happen to Your Business?
Adrian SpeyerFebruary 4, 2015 Depending on how you measure the effectiveness of your community, you might be overlooking some of the ROI that it provides you. For example, forum visitors – those people who lurk but never register or post – can account for up to 90% (or more) of your traffic. This passive majority … Continue reading Your Community ROI Could Be Higher Than You Think
Business.comFebruary 1, 2015 Who wouldn’t like to be their own boss? Flexible hours, the final say in who you work with and uncapped profits are just a few of the benefits that entrepreneurs enjoy. Being an entrepreneur can be an incredibly rewarding experience if done the right way. However, starting your own business involves more … Continue reading The Best Entrepreneurial Decision You Could Make
by Mark Hatch, January 15. 2015 Can search engines help find customers? Traditionally, probably not. At best, search engines are brute force tools, often making users type in highly sophisticated search strings to get a refined, usable result. So if search is that complicated, and results so mixed, why is there a search feature on every social media … Continue reading What If Search Engines Could Help You Find Customers?
Rachel Krug December 18, 2014 As a small business owner, there’s probably a long list of questions you’d like to have answers to. This might include: Who are our customers? What are their characteristics? What do they really want? How did they hear about our business? Why are they loyal to our business? You … Continue reading 6 Critical Mistakes That Could Ruin Your Survey Results
