Kazi Hassan — December 22, 2019 Follow @therealshamun geralt / Pixabay Every Facebook marketer at some point in their career has asked this question: How many times should I show an ad to the customer before they decide to buy? You might also be worried, that your ads are being shown too much and customers … Continue reading Ad Frequency: The Missing Link to Decreasing Advertising Costs and Increasing Conversions
Karam Mangat — December 12, 2019 The digital disruption in fin-tech and business technology, in general, is phenomenal. BizTech and FinTech innovations that support small businesses are being developed at a rapid pace. Yet, small businesses are still failing at an alarming rate. According to the Bureau of Statistics, there are over 2 million small … Continue reading Opportunity Costs in Decision Making – A Critical Success Factor for SMEs
Daniel Codella — August 29, 2019 Follow @mrcodella — August 29, 2019 It’s usually a pretty gradual process. A once top-performer starts putting in the bare minimum. They stop replying to emails and start showing up late to meetings. Their calendars start filling up with vague appointments that require them to be out of the … Continue reading Uncovering The Hidden Costs of Unengaged Employees
Caleb Malik — July 9, 2019 — July 9, 2019 CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. How do we lower the cost on these crazy acronyms? Simple: lower the budget. Done, right? Well, it’s not quite that simple, because the goal is to maintain … Continue reading How to Reduce Costs of My Paid Search Campaigns
Kara Perez — March 20, 2019 — March 20, 2019 People who want to become freelancers are often blinded by the major perks of the gig; working for yourself, working from home, wearing whatever you want, and eating lunch in front of your tv. But there is much more to being a legitimate freelancer, and … Continue reading The Hidden Costs of Freelancing
Darleen DeRosa — March 8, 2019 Follow @onpoint_llc — March 8, 2019 When it comes to identifying and developing future leaders, ignorance can be costly. Without a robust succession strategy in place, companies run the risk of spending valuable resources promoting leaders who turn out to be the wrong fit and must ultimately be replaced. … Continue reading How To Avoid the Enormous Costs of Poor Succession Planning
Nicole Blanckenberg — January 27, 2019 Follow @https://twitter.com/NicoleBlancken — January 27, 2019 What marketing platforms are a must for eCommerce businesses like yours and how much should you expect to budget? We’ve got all the answers in this guide to eCommerce marketing costs. It goes without saying that online advertising is an absolute must for … Continue reading Your Ultimate eCommerce Guide to Marketing Costs
Melissa Ingold — January 17, 2019 Follow @timefreedombiz — January 17, 2019 “Gosh, I just LOVE it when my projects go over budget and run super late!” said no one, ever. Shelling out extra money and squeezing in extra time is bound to make any entrepreneur cranky. Now, since we’re all grown-ups around here, we’ll … Continue reading 5 Simple Steps to Estimating Project Timelines & Costs
Tom Buiocchi — January 10, 2019 Follow @ServiceChannel — January 10, 2019 Pexels / Pixabay The proverb “a stitch in time saves nine” goes back centuries but the principles are just as applicable to any modern operations. Unfortunately, too many facilities management departments still operate in a reactive manner, having to quickly put out fires … Continue reading Using Analytics to Optimize Facility Performance & Reduce Costs
Rick Miller — December 18, 2018 Follow @beingchief — December 18, 2018 “Winners never quit, and quitters never win.” “Never give up.” “When the going gets tough, the tough get going.” Recognize these mantras? Our culture is awash in well-intentioned reminders to keep our heads down and our “noses to the grindstone” until the job … Continue reading Do You Know When to Quit? The Answer Lies in These Two Costs
