Dale Keipert November 3, 2021 Customer acquisition cost (also known as CAC) is, as the name implies, the cost a business incurs in its attempts to acquire new customers. The CAC number is a critical metric for any company interested in monitoring its marketing return on investment (ROI). More and more companies are measuring their … Continue reading What is Customer Acquisition Cost, and Why is it Important?
Tag Archives: cost
How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)
Tom Whatley October 12, 2021 “You have to spend money to make money.” This seemingly good-natured advice has spelled doom for millions of businesses worldwide. While it’s true that businesses occasionally need to spend more upfront to validate their idea, doing so with a complete disregard for unit economics can be fatal. That’s why Customer … Continue reading How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)
Holiday Refresh: Marketers Seeing Higher Cost Per Clicks
Holiday Refresh: Marketers Seeing Higher Cost Per Clicks by Laurie Sullivan , Staff Writer @lauriesullivan, September 30, 2021 Retailers and advertisers will see a highly competitive 2021 holiday season, according to data from Microsoft Advertising released Thursday. The change in consumer behavior during the past year will have a major impact on the next couple of … Continue reading Holiday Refresh: Marketers Seeing Higher Cost Per Clicks
The greatest hidden cost to marketing success: Ineffective communication
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond Grammarly on September 23, 2021 Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage audiences across a growing number of channels … Continue reading The greatest hidden cost to marketing success: Ineffective communication
15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
Susie Marino August 21, 2021 With the whirlwind of changes to the marketing ecosystem this past year, many of us have had to revisit what’s realistic in terms of our advertising ROI. And while there are many PPC metrics that impact ROI, today I want to zoom in on cost per click (CPC). So, using … Continue reading 15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
Cost Benefits of Delegation for Your Small Business
Jessica Robinson August 18, 2021 Every small business has massive dreams to turn into reality. No small business likes to stay small forever. As a small business owner, you would want your business to scale new heights every fiscal year. After all, it is well-known that the world’s leading businesses started as micro or medium … Continue reading Cost Benefits of Delegation for Your Small Business
Why and How to Import Cost Data to Google Analytics (+Template)
Joe Martinez August 16, 2021 Several times, I have had clients ask how they can see cost information for non-Google channels in Google Analytics. They do not want to go into each paid media channel to review the data. And even if I create a Google Data Studio dashboard compiling all of the data, certain … Continue reading Why and How to Import Cost Data to Google Analytics (+Template)
11 Tips to Lower Your Customer Acquisition Cost (CAC)
Brett McHale August 14, 2021 It is quite clear, regardless of network, that the digital space has become a competitive one for businesses. Every company on the internet is vying for the attention of the same users (in one way or another), making effective marketing to your target customer more and more difficult. On top … Continue reading 11 Tips to Lower Your Customer Acquisition Cost (CAC)
How Much Do Facebook Ads Cost in 2021? (+Ways to Save)
Akvile DeFazio July 17, 2021 While Facebook advertisers continue to see the impacts of the iOS 14 update earlier this year, it remains a lucrative platform for brands to get in front of new people and to get them to convert. Whether this is your first foray into advertising on Facebook or you are looking … Continue reading How Much Do Facebook Ads Cost in 2021? (+Ways to Save)
Email vs. Direct Mail: The Contest of Cost & Conversions
Paula Chiocchi June 10, 2021 Email and direct mail. These two have been battling it out for years. There are plenty of myths about both. Direct mail can’t be targeted. Email can’t be done at scale without going to Spam. Or my favorite myth, that they’re both “dying” channels (when people still check their mail … Continue reading Email vs. Direct Mail: The Contest of Cost & Conversions
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