August 28, 2026 The hidden cost of moving fast without a vision BY Sunny Bonnell and Ashleigh Hansberger On the surface, being a CEO and being an evangelical preacher don’t appear to have much in common. One builds companies. The other builds congregations. Look closer, though, and the similarities are striking. Both spend their days asking … Continue reading The hidden cost of moving fast without a vision
Tag Archives: cost
The hidden cost for women of being ‘easy’ to work with
August 22, 2026 The hidden cost for women of being ‘easy’ to work with BY Anne Welsh Heather (a pseudonym) was a senior leader at her firm, one level below the C-suite. And the C-suite had some really big personalities. Heather was excellent at reading those personalities. She understood them, anticipated what they needed and often … Continue reading The hidden cost for women of being ‘easy’ to work with
Marketing isn’t a cost center anymore
August 11, 2026 Marketing isn’t a cost center anymore BY Keith Turco For most of its history, marketing lived on the expense side of the ledger. It was the function that built awareness and made the company look good. Its budget was treated accordingly: nice to have, first to cut, hard to defend in a downturn. … Continue reading Marketing isn’t a cost center anymore
5 AI blind spots that cost you conversions
Every marketer can generate competent copy. Few understand what actually changes behavior. By Kath Pay Published on August 10, 2026 Every week, I see articles promising the perfect AI prompt: The one that writes better emails, doubles conversions, and makes copywriting effortless. The model is new, but it’s just another version of the … Continue reading 5 AI blind spots that cost you conversions
The hidden cost of ghost jobs
July 22, 2026 The hidden cost of ghost jobs BY Jerry Jao If you’ve looked for a job in the last 12 months, odds are you’ve run into this sequence of events: You find a job description that matches your experience perfectly. You take the time to tailor your résumé to the listing, write the perfect … Continue reading The hidden cost of ghost jobs
The economic cost of Trump’s clean energy rollbacks has been enormous—and it’s still growing
July 09, 2026 The economic cost of Trump’s clean energy rollbacks has been enormous—and it’s still growing BY Adele Peters It’s been a little more than a year since the One Big Beautiful Bill Act began dismantling federal clean energy incentives—just one part of the Trump administration’s broader attacks on renewables, from freezing funds and … Continue reading The economic cost of Trump’s clean energy rollbacks has been enormous—and it’s still growing
The housecleaning is free—but it will cost you your most intimate data
June 28, 2026 The housecleaning is free—but it will cost you your most intimate data BY Kristin Toussaint In our digital age, services and devices are constantly gathering our data. Exactly how that information is harvested and used, and how transparent a company is about those practices, may not always be obvious. Shift, an AI training … Continue reading The housecleaning is free—but it will cost you your most intimate data
Timothée Chalamet’s latest paycheck may have just cost him some fans
June 12, 2026 Timothée Chalamet’s latest paycheck may have just cost him some fans BY María José Gutiérrez Chávez Kalshi’s latest ad is betting on star power, but fans are not buying it. The prediction market giant’s latest campaign taps A-list actor Timothée Chalamet for a one-minute video advertisement featuring the actor in a series of … Continue reading Timothée Chalamet’s latest paycheck may have just cost him some fans
The hidden cost of slow CEO succession—from a guy who became president in a weekend
June 10, 2026 The hidden cost of slow CEO succession—from a guy who became president in a weekend BY Josh Block When I became president at 29, it happened over a weekend. On Friday, I was a regional sales rep. On Monday, I was running a $ 30 million company. There was no five-year training plan. … Continue reading The hidden cost of slow CEO succession—from a guy who became president in a weekend
The hidden cost of employee turnover in the age of AI
June 05, 2026 The hidden cost of employee turnover in the age of AI BY Samantha Wasserman and Alec Levenson Something strange is happening to high-performing teams right now. Leaders are investing heavily in AI tools, encouraging experimentation, redesigning workflows, and moving faster than ever. Yet when a key person leaves, it still feels like starting over. … Continue reading The hidden cost of employee turnover in the age of AI