June 05, 2026 The hidden cost of employee turnover in the age of AI BY Samantha Wasserman and Alec Levenson Something strange is happening to high-performing teams right now. Leaders are investing heavily in AI tools, encouraging experimentation, redesigning workflows, and moving faster than ever. Yet when a key person leaves, it still feels like starting over. … Continue reading The hidden cost of employee turnover in the age of AI
Treating generative search as business as usual risks shrinking the very market search marketers should be expanding. By Andrew Holland Published on June 3, 2026 Search has managed to do something impressive. At the precise moment it should be becoming more important and valuable to clients, large parts of the industry have chosen to … Continue reading Why ‘it’s just SEO’ could cost the industry billions
May 21, 2026 The hidden cost of AI: organizations that agree too fast BY Julio Mario Ottino In boardrooms right now, speed is winning. Product cycles are compressing. Strategy decks are assembled in hours, not weeks. Cross-functional alignment—once the bottleneck of execution—is increasingly frictionless. This looks like progress. But a less visible shift is underway—one with … Continue reading The hidden cost of AI: organizations that agree too fast
May 18, 2026 AI might make your company faster, but at what cost? BY Monica Cepak There’s a quiet trade-off happening inside high-growth companies right now. We’re moving faster than ever, and teams are more efficient. AI is handling work that used to take hours, and asynchronous communication means decisions don’t have to wait for meetings. … Continue reading AI might make your company faster, but at what cost?
April 12, 2026 Workplaces are pushing out working mothers—and paying the cost BY Kris Ann Valdez Dr. Anne Welsh had her dream job as a clinical psychologist at Harvard University Health Services, working with undergraduate and graduate students. But in 2011, while pregnant with her second child and raising a toddler at home, she decided that … Continue reading Workplaces are pushing out working mothers—and paying the cost
April 07, 2026 Failing to use AI at work could cost you your job BY Dan Schawbel The workplace has seen its share of technological shifts, but the rise of AI is happening at a much faster pace. What once took years is now unfolding in months, leaving little time for companies or their employees to … Continue reading Failing to use AI at work could cost you your job
March 03, 2026 Why cutting leadership development now will cost you later BY Jenny Fernandez and Kathryn Landis Jane, chief commercial officer at a global professional services firm, watched issues that once stayed contained begin to climb the chain of command. As the issues grew, senior leaders were increasingly pulled into operational mishaps. Facing … Continue reading Why cutting leadership development now will cost you later
AI costs don’t scale like licenses or infrastructure. Learn why inference and orchestration drive volatility — and how teams can regain visibility and control. By Angela Vega January 19, 2026 Early in my career, the technology contracts I signed were fairly straightforward. I knew what I was paying for, how many seats I … Continue reading Why AI is the most unpredictable cost in the martech stack
December 11, 2025 Trump’s tariffs have cost U.S. households $1,200 each, Democrats say
Years of investment haven’t delivered the transformation marketers expected. AI is forcing teams to confront the gaps holding martech back. Ana Mourão on November 14, 2025 Despite the significant investment poured into martech, most organizations still operate at a basic level, sending batch-and-blast emails and running simple A/B tests. New McKinsey research adds more … Continue reading Why your martech still feels like a cost center — and how AI changes that
