Uber Green rides now cost the same as UberX trips Riders no longer need to pay a $1 surcharge to request a hybrid or EV. K. Holt @krisholt April 21st, 2022 Uber Uber has announced some Earth Week initiatives and while some of the measures won’t be around for the long haul, it’s making a … Continue reading Uber Green rides now cost the same as UberX trips
ATT expected to cost Facebook $12.8 billion in coming year. Constantine von Hoffman on April 15, 2022 Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $ 16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. However, a separate academic study has … Continue reading Apple privacy protections expected to cost big tech firms $16 billion in coming year
Using the right strategies for tracking and optimizing cost-per-acquisition will improve ROI. William Terdoslavich on March 4, 2022 There is no sale without a customer. So how much does it cost to find one? Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. This metric alone is not the measure … Continue reading How much does acquiring a customer cost?
Jordan Bishop January 4, 2022 Annuities are a great way to invest, protect yourself from outliving your savings during retirement, and even protect a spouse or dependent from the financial consequences of your death. But, as with all financial instruments, annuities come with associated costs. Depending on the characteristics of the contract, an annuity’s costs … Continue reading The Real Cost of Annuities: A Look Into What You Pay for What You Get
Mike Kappel December 15, 2021 You have a great business idea. The best, really. But if you’re thinking about bringing it to life, your first question is bound to be about money. After all—whether you bootstrap, take out a loan, or seek a different financing option—you need money to start a business. So if you’re … Continue reading The Aspiring Entrepreneur’s #1 Question: “How Much Is This Going to Cost Me?”
Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals. George Nguyen on December 8, 2021 Search engine optimization and optimizing for accessibility are about doing what’s right for the user. While that is a shared objective, … Continue reading The cost of ignoring website accessibility
Dale Keipert November 3, 2021 Customer acquisition cost (also known as CAC) is, as the name implies, the cost a business incurs in its attempts to acquire new customers. The CAC number is a critical metric for any company interested in monitoring its marketing return on investment (ROI). More and more companies are measuring their … Continue reading What is Customer Acquisition Cost, and Why is it Important?
Tom Whatley October 12, 2021 “You have to spend money to make money.” This seemingly good-natured advice has spelled doom for millions of businesses worldwide. While it’s true that businesses occasionally need to spend more upfront to validate their idea, doing so with a complete disregard for unit economics can be fatal. That’s why Customer … Continue reading How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)
Holiday Refresh: Marketers Seeing Higher Cost Per Clicks by Laurie Sullivan , Staff Writer @lauriesullivan, September 30, 2021 Retailers and advertisers will see a highly competitive 2021 holiday season, according to data from Microsoft Advertising released Thursday. The change in consumer behavior during the past year will have a major impact on the next couple of … Continue reading Holiday Refresh: Marketers Seeing Higher Cost Per Clicks
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond Grammarly on September 23, 2021 Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage audiences across a growing number of channels … Continue reading The greatest hidden cost to marketing success: Ineffective communication