Tag Archives: cookieless

How Brands Can Best Navigate The Cookie-less Future

Cookieless Targeting

How Brands Can Best Navigate The Cookie-less Future by Josh Perlstein , Op-Ed Contributor, October 8, 2021 There are massive changes afoot in the digital ecosystem related to consumer privacy, government regulation, and big-tech player moves, with far-reaching implications for brands and digital marketers. As the industry prepares for the elimination of third-party cookies, the … Continue reading How Brands Can Best Navigate The Cookie-less Future →

4 Ways to Collect Valuable First-Party Data in a Cookieless World

Cookieless Targeting

Joe Martinez April 16, 2021 As Facebook’s iOS 14 policies are starting to come into effect along with Google’s recent announcement on privacy updates, advertisers are realizing that the way we used to target and market users is going to change if it has not already. The details about what is changing can be found … Continue reading 4 Ways to Collect Valuable First-Party Data in a Cookieless World →

Interoperable cookieless IDs and App Annie’s AI tool: Wednesday’s daily brief

Website Special Guidelines

Plus, the difference between B2C and B2B marketing Henry Powderly on February 10, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Interoperable cookieless IDs and App Annie’s AI tool: Wednesday’s daily brief →

Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates

Strategy

Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates by Laurie Sullivan  @lauriesullivan, February 4, 2021 Outreach Strategists, a Houston-based public affairs and communications agency, uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID rather than a cookie-workaround. “In the past we would wait for days … Continue reading Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates →

Privacy In The Cookie-Less Future

Privacy

Mapping Marketers’ Next Moves In Tech’s Privacy-Focused Future AdExchanger, Wednesday, December 23, 2020 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Taylor, COO at TrafficGuard. Tech’s push for a privacy-focused future is impacting everyone from publishers to … Continue reading Privacy In The Cookie-Less Future →

42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance

Surveys

42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2020   Despite industry-wide concern about the disappearance of cookies in advertising, only 40% of marketers say they are preparing and 48% are worried that their companies won’t be able to provide impactful performance … Continue reading 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance →

Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?

Digital Transformation

Paul Dughi October 6, 2020 We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future. Cookies are those things websites use … Continue reading Big Changes Coming to Digital Ad Tracking: A Cookie-less Future? →

4 Ways for Digital Marketers to Prepare for a Cookie-Less Future

Google Algorithm

Paula Chiocchi September 10, 2020 In case you haven’t noticed, many browsers are now in the process of removing third-party cookies. This, combined with the guidelines set forth by new privacy regulations, means cookies can no longer be used by digital marketers to identify the behaviors and the people behind the clicks – the individuals … Continue reading 4 Ways for Digital Marketers to Prepare for a Cookie-Less Future →

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