William Harris — August 18, 2017 Follow @wmharris101 — August 18, 2017 JuralMin / Pixabay There’s nothing more frustrating than taking the time to build and implement a pop-up on your ecommerce store and not experiencing any opt-ins or conversions from your efforts. Before you ditch your pop-up strategy altogether though, it’s worth taking some … Continue reading 6 Reasons Why Your Ecommerce Pop-Ups Aren’t Converting (and How to Fix Them)
Karen Repoli — August 14, 2017 Follow @karenrepoli — August 14, 2017 TeroVesalainen / Pixabay When I first dipped my toes in the internet marketing game, the prevalent catch phrase was, “the money is in the list.” All the gurus were telling us it was the way to internet marketing millions. So we all tried … Continue reading 8 Tips to Building a High Converting Email Marketing Program (Or Revising Your Old One)
Mathew Heggem — July 17, 2017 Follow @SUMInnovation — July 17, 2017 Recently, I was pondering the gulf that exists between the fantasy of entrepreneurship and the reality. Pop culture portrays entrepreneurs as superheroes. They’re hailed as master innovators; economic revitalizers; and big, bold (and sometimes horribly bad) risk takers. These depictions aren’t incorrect, per … Continue reading Growth, Money, and People Power: Converting Assets Into Opportunities
Katy Katz — May 12, 2017 — May 12, 2017 In novels, a “red herring” is a plotline that is inserted by the author to distract the reader from the real culprit or source of mystery. You know, that aha moment that you’ve been following that red herring along through the book looking for signs, … Continue reading 7 Reasons Why Qualified Leads Aren’t Converting on Your Website
Thea Partridge — March 21, 2017 — March 21, 2017 OK, so you’ve run a Facebook campaign that involved experimenting with promoting your Facebook posts. You’ve put some budget behind a range of content approaches to see which content type and which copy style gives you the best engagement rate and you’ve gained some insights … Continue reading Converting Post Likes to Page Likes
Brian Horvath — January 6, 2017 Follow @BrianHorvathINC— January 6, 2017 When starting off in online marketing, you may feel a little bit under water. From content writing to media outreach, everything seems like a challenge. One of the most difficult things you can be involved in as an online marketing is creating a sales … Continue reading The 5 Point Copy Formula for High Converting Sales Pages
Grant Thomas — December 4, 2016 Follow @gsthomas22— December 4, 2016 With the holiday shopping season still very much in swing, it’s a great time to take a look at a few examples of high converting sales promotions from established e-commerce businesses. I’ve put together a list of different types of e-commerce promotions that you … Continue reading 7 E-Commerce Sales Promotions that are Perfect for Converting Holiday Shoppers
Louis Foong — November 6, 2016 Follow @thealeagroup— November 6, 2016 While live website chats are most commonly looked at as a customer service tool rather than part of the B2B lead generation process, savvy businesses have begun to look at them as also offering a new source of conversions. Sites with live chats apps … Continue reading Converting Chats to Sales [Infographic]
by Bhaskar Sarma Follow @bhasOctober 18, 2016 If you are a startup with a complicated product that works, one of the best ways to sell is through webinars. You can sell to 5 people or to 1000 people using the same content at the same time. You can interact with your audience in real time, … Continue reading 18 Tips and Hacks Behind High Converting Webinars that Turn Apathetic Leads into Eager Customers
by Shanelle MullinAugust 26, 2016 The grass is always greener on the other side of the fence, right? That’s the mentality of comparison shoppers. If they look hard and long enough, they will find a better value. If they don’t look around, they’ll miss out on greener grasses. Today, the term “comparison shopper” describes the … Continue reading Why Comparison Shoppers Aren’t Converting for You (and How to Fix It)
