Sujan DeswalAugust 23, 2015 In 2013, Nielsen reported in its “Trust in Advertising” study that online banner ads are the least trusted form of advertising among consumers falling even behind traditional ads like in the newspapers or magazines. In fact, you are more likely to put yourself through a Navy SEAL’s training than click on … Continue reading Banner Ads Suck (and How to Make Them Convert Better)
Alex BirkettAugust 16, 2015 Live chat is becoming increasingly common as a customer support channel. In fact, Zendesk’s newest report found that “In Q1 2015, live chat led all other channels in customer satisfaction at 92%.” Image Source Companies are using live chat to solve some of the things marketers worry about most, like: Cart … Continue reading How to Make Live Chat Convert
ZOG DigitalJuly 10, 2015 Are your ads converting like they should? Any “Joe Schmo” can put together a Google AdWords campaign, but you need a deep understanding of how Google’s unique features pair with audience behaviors and interests to profitably achieve your goals. Proper planning, targeting and research can make the most of your marketing … Continue reading Does Your Google AdWords Campaign Cost-Effectively Convert?
Pete SenaJune 26, 2015 In the split second it took for you to read the start of this sentence, Google’s algorithms have handled over 40,000 queries. By the end of the day, the engine will have processed over 3.5 billion searches. At their core, landing pages are built to capture and direct as much of … Continue reading Convert or Die: 4 Steps to Conquering Landing Pages
Eric HammisMay 28, 2015 Landing pages: one of the simplest pages you will probably create on your website. It’s quick, concise and to the point. But for some reason, the littlest detail out of place and your landing page can quickly become a major failure. Here’s some common mistakes we often see with landing pages. … Continue reading Tips For Creating Landing Pages That Convert
Kobe Ben ItamarMay 19, 2015 Affiliate marketing is a common channel used to make money online. There are many benefits to getting involved in affiliate marketing opportunities. An affiliate marketer is someone who makes money without having to produce, buy or distribute any products.A merchant partner is a business enterprise or a company that pays … Continue reading How To Convert Your Affiliate Marketing Traffic Into Sales
Jaymin BhuptaniApril 23, 2015 What could be more exciting than knowing exactly what your customers would like to buy? Behavioral emails use predictions based upon analyzing the content a user consumed; That is the closest the above mentioned dream scenario can get. Behavioral targeting approaches the reader at that exact critical time, which can then … Continue reading Behavioral Email Marketing – How To Convert A Visitor Into A Lifelong Customer
Jeff BullasApril 20, 2015 In 1995, authors, experts and influencers sold $ 10 million worth of eBooks through Amazon. 18 years later that number has grown to $ 1.6 billion. Despite the growth, something is changing… As sales volume grew, authors began looking for new ways to sell their content without relying on the iron … Continue reading New Facebook Tool: How To Use It To Convert Comments Into Sales
Emma O’NeilApril 18, 2015 If the sign-up rate for your product’s free trial is high, then you’re doing something right. It’s a great sign if people are willing to take time and give up some information to try out your software for a few weeks. But are they really trying it? Are they making full … Continue reading 5 Onboarding Techniques to Convert Trials into Paying Customers
Bill WallsApril 13, 2015 When you’re generating leads online, you have two main initiatives: Drive targeted traffic Capture that traffic and convert it into leads As everyone’s resources are limited, we’re left to decide whether spending more on driving traffic will get us closer to our goals, or whether we should focus more on capturing … Continue reading Spend More or Convert More – Which is Better?
