JC Hite October 13, 2020 Marketing plans, if done right, will have KPIs (key performance indicators) that let you know whether your marketing efforts are succeeding or not. KPIs can be a host of different things depending on your goals and the channels you’re using (Google Ads, organic social media, paid social media, SEO, etc). … Continue reading The Difference Between Traffic and Conversions
Tag Archives: conversions
The 50 Best Landing Page Statistics (2021 Edition) That Help Drive Conversions
Erika Giles October 12, 2020 Creating landing pages is one of the key elements of a comprehensive inbound marketing strategy. Landing pages have been around for a while and today are the primary method for converting prospects into leads. Marketers are constantly working to optimize their performance by examining buyer behaviors, load times, forms, and … Continue reading The 50 Best Landing Page Statistics (2021 Edition) That Help Drive Conversions
Ecommerce Website Development: How to Design Your Ecommerce Site for More Conversions
Vinod Janapala October 6, 2020 When it comes to eCommerce conversion rates, the amount of capital that is spent on customer acquisition is largely being debated on its success. Many surveys have documented the average conversion rates at a nominal 2%. Let us consider this scenario. A cinema hall has a seating capacity that can … Continue reading Ecommerce Website Development: How to Design Your Ecommerce Site for More Conversions
Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here’s How
Akvile DeFazio July 4, 2020 Lots of businesses are impacted by the weather, and even more can benefit from factoring weather into their Facebook advertising strategy. Some of our social media advertising clients on our agency roster seeing an uptick in sales during certain types of weather or during select seasons, so we looked into … Continue reading Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here’s How
6 Easy Tips for Redesigning Your B2C Website to Drive Conversions
Lexie Lu July 2, 2020 Why is redesigning your website so important? Trends change frequently. If you aren’t updating your business to consumer (B2C) website at least a couple times a year, its aesthetics and features quickly become outdated. Redesigning doesn’t always mean you have to give the entire site an overhaul. Sometimes you only … Continue reading 6 Easy Tips for Redesigning Your B2C Website to Drive Conversions
How to Use Facebook Video Marketing to Drive Conversions [Infographic]
Maria Ganta — June 10, 2020 Video has always been an extremely engaging part of the Facebook experience, and one of the best content formats for marketing your businesses, especially these days. With video marketing quickly becoming one of the most powerful techniques of delivering your brand message to new and existing audiences, it’s difficult … Continue reading How to Use Facebook Video Marketing to Drive Conversions [Infographic]
How to Double Your Conversions with the Same Amount of Traffic
Justin Herring — June 7, 2020 In the world of digital marketing, traffic gets a lot of attention. In fact, it seems like you can’t go anywhere online without reading a traffic metaphor invoking red and green lights, rush hour, and things of that nature. Don’t get me wrong. Traffic is important. But ultimately, it’s … Continue reading How to Double Your Conversions with the Same Amount of Traffic
How to Drive Conversions in a Coronavirus World
Rotem Gal — May 12, 2020 The world we live in today is markedly different from the pre-pandemic world we lived in before. A number of changes have taken place, brought about by government restrictions, social distancing guidelines, and the fear of contracting COVID-19. In just a month’s time, sales of common household staples have … Continue reading How to Drive Conversions in a Coronavirus World
3 Simple Website Changes to Improve Conversions for Local Businesses
Kurt Philip — April 21, 2020 Local businesses often struggle to compete with the big guys. But while huge corporations like Walmart and McDonald’s have brand recognition, that doesn’t mean small businesses are out of luck. The internet has been a game-changer in leveling the playing field between large corporations and small businesses. However, small … Continue reading 3 Simple Website Changes to Improve Conversions for Local Businesses
Performance UX: The Key to Increasing Conversions
Billy Farroll — February 24, 2020 Performance UX (PUX) is an ongoing system of design improvements that increase conversion rates and other KPIs. Instead of running isolated CRO campaigns, our PUX service continues to optimise your website and digital products for the long-term by improving usability, removing conversion barriers and increasing incentive. In an environment … Continue reading Performance UX: The Key to Increasing Conversions
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