How To Report On Conversions, Not Just Traffic by Laurie Sullivan , Staff Writer, September 5, 2025 Ryan Jones, marketing manager at SEOTesting in the U.K., has been pushing out valuable insights on LinkedIn during the past few days. “Most SEOs stop at reporting on traffic,” Jones wrote in a post, “but traffic isn’t the business … Continue reading How To Report On Conversions, Not Just Traffic
Turn unanswered calls into revenue. Capture, qualify, and convert every lead 24/7 while improving ROI, ad performance, and client satisfaction. CallRail on July 30, 2025 Marketers face constant pressure to deliver measurable ROI, prove their value, and convert every possible lead. Even the strongest ad campaigns can cause leaks in the funnel when calls … Continue reading 3 ways to turn missed calls into conversions with AI Voice Assist by CallRail
Costs Of Google Ads Rise As Conversions Improve by Laurie Sullivan , Staff Writer @lauriesullivan, May 20, 2025 Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It’s not clear whether artificial intelligence (AI) is playing a role in the increase. Executives have said advertisers may experience … Continue reading Costs Of Google Ads Rise As Conversions Improve
Your website can do more than inform — it can convert. These tips will turn your site into your hardest-working salesperson. Bunny Tharpe on April 1, 2025 Your website is more than a digital brochure. It’s the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, … Continue reading 9 essential tips for building a website that drives conversions
10 Landing Page Tips to Boost Your SEO and Conversions Nikolas Gutierrez Casallas Mar 18, 2025 Want to turn your landing pages into lead-generating machines? In today’s ridiculously crowded online space, having a killer landing page is no longer a nice-to-have – it’s a must-have. The good news? You don’t need to be … Continue reading 10 Landing Page Tips to Boost Your SEO and Conversions
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Site speed best practices and tools. MarTechBot on October 7, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Improving site speed for conversions: Best of the MarTechBot
Times are changing and marketers need to engage with customers in new ways. Here are four tips to doing just that. Moni Oloyede on August 16, 2024 Times are changing, and marketers are facing new challenges. With the pressure to deliver results and prove the effectiveness of their efforts — often with fewer resources … Continue reading 4 tips for increasing conversions along the buyer’s journey
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. Greg Jarboe on April 18, 2024 The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications … Continue reading Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
The collaboration, called “the most significant ad product of the year,” lets U.S. consumers buy products while on Facebook and Instagram. Nicola Agius on November 13, 2023 Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, … Continue reading Meta partners with Amazon to streamline advertisers’ conversions
Brands have several new opportunities to reach potential customers including a deals hub and a gift ideas page. Nicola Agius on November 7, 2023 Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Why we care. Marketers … Continue reading Google rolls out new shopping features to boost conversions
