Tag Archives: conversion

3 Fascinating Ways Conversion Depends On Personalization

Tracy Vides April 18, 2015 We keep hearing about all the different ways brands can work more efficiently to convert visitors to their website. Conversion optimization advice typically revolves around website design, on-page and off-page SEO ranking signals, content marketing, social media marketing, and so on. But what about that gem of a marketing tool … Continue reading 3 Fascinating Ways Conversion Depends On Personalization

Digital Marketing Tips: Do You Have A Traffic Problem Or A Conversion Problem?

Jeff BullasApril 16, 2015 When I discovered social media seven years ago, I was attracted by its potential to gain free global attention. You didn’t need to pay for an online audience or traffic. You attracted website visitors by writing great content, giving it away for free and growing your social networks. This awareness was … Continue reading Digital Marketing Tips: Do You Have A Traffic Problem Or A Conversion Problem?

5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm

Kevin BloomApril 16, 2015 “Spend money to make money,” they say. But there are some great ways to increase revenue and profits without massive monetary investments, including today’s topic — conversion rate optimization (CRO). Simply put, CRO is the practice of testing your conversion content pieces to determine how even minor changes on a page … Continue reading 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm

Conversion Rate Optimization: Why This One Metric Determines Your Ecommerce Success

Katey FerenziApril 5, 2015 No matter whether you’re selling fashionable baby clothes, wooden bow ties, flashy tattoos or energy bars made of powdered crickets, online shopping has far surpassed the days of simply being a convenient way to make a purchase while in PJs. Ecommerce has matured. This means you, as an online business owner, … Continue reading Conversion Rate Optimization: Why This One Metric Determines Your Ecommerce Success

Twitter Ads: Using Conversion Data Reports to Optimize and Refine Campaigns

Brenda TonMarch 30, 2015 If you’re running Twitter Ads and wondering why your cost per action is high, this post will show you how to use Twitter’s campaign reporting and analytics to deep dive, optimize, and refine your campaigns. In order to take advantage of these actionable insights, you must have Twitter’s conversion pixel installed. … Continue reading Twitter Ads: Using Conversion Data Reports to Optimize and Refine Campaigns

Increase Your Twitter Conversion Rates With These 12 Stats (Infographic)

Jonathan LongMarch 15, 2015 Twitter is a great social media marketing tool to help build brand awareness, but it’s an even better tool to help you engage with potential customers. Using Twitter correctly can help you increase your leads, sales and revenue. Tweeting without a plan isn’t going to work. You have to understand how … Continue reading Increase Your Twitter Conversion Rates With These 12 Stats (Infographic)