Conversational AI has gone mainstream, with more than 80% of consumers using it in the past three months. Mike Pastore on November 14, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Inside the Conversational AI Revolution,” from Twilio. The use of conversational AI for customer service and sales … Continue reading Conversational AI is growing rapidly, but consumers have a few concerns
AI Digs Deep To Surface Content, Makes Websites Conversational by Laurie Sullivan , Staff Writer @lauriesullivan, July 1, 2025 Startups have sparked debate on whether websites will survive the transition to artificial intelligence (AI). AI will not render websites obsolete, but the technology can transform them into conversational experiences to support the next phase of advertising … Continue reading AI Digs Deep To Surface Content, Makes Websites Conversational
How Gannett LocaliQ Took AI Voice Agent Conversational by Laurie Sullivan , Staff Writer @lauriesullivan, June 24, 2025 LocaliQ unveiled its next version of a conversational AI Voice Agent on Tuesday, extending Dash’s existing SMS agent function to include voice conversations, creating an omnichannel system designed to engage potential customers through automation. The agent resides in … Continue reading How Gannett LocaliQ Took AI Voice Agent Conversational
Frame AI will add capabilities to pull insights from unstructured data in emails, calls, meetings and other conversations. Chris Wood on December 6, 2024 Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AI’s conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings … Continue reading HubSpot to acquire conversational intelligence platform Frame AI
The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, sales and customer care. Chris Wood on May 1, 2024 Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over … Continue reading How Iron Mountain implements conversational AI to drive engagement and revenue
Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2024 Microsoft on Monday announced the general availability of Copilot in the Microsoft Advertising Platform and said it will soon unveil ways to gain additional insights to help advertisers tackle reporting more quickly and easily. The company said … Continue reading Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat
Attentive Adds AI To Its Conversational Platform by Ray Schultz , April 24, 2023 AI-based SAAS platform Attentive has enriched its two-way conversational platform Concierge with AI capability. The enhanced tool, Attentive AI, delivers hyper-relevant contextual responses to customer prompts, the company says The technology allows brands to “help customers in a fraction of the … Continue reading Attentive Adds AI To Its Conversational Platform
Cherlynn Low @cherlynnlow The age of generative AI is upon us, and this week alone Google and Microsoft made major announcements around their respective products for the masses. While Google unveiled an “experimental conversational AI service” called Bard (April 16, 2023), Microsoft had a fuller slate of news to share at its event in Redmond, … Continue reading Pichai: Google will add GPT-style conversational AI to search
Learn how conversational marketing improves customer engagement, accelerates sales cycles and builds relationships with B2B buyers. Stephanie Trovato on April 3, 2023 Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? If your B2B go-to-market strategy doesn’t prioritize delivering a personalized … Continue reading Conversational marketing: A guide to a key B2B GTM strategy
The Ultimate Guide to Conversational AI in 2022 Shane Barker / 08 Sep 2022 AI has been evolving over the years and is becoming more valuable by the day. As a result, plenty of businesses are now investing in AI. AI is being used by businesses to improve customer experience as well as the … Continue reading The Ultimate Guide to Conversational AI in 2022
