Video Continues To Drive Programmatic Spending Growth by Ray Schultz , August 17, 2023 Video will continue to dominate programmatic display ad spending going forward, according to a statistical summary on the state of programmatic released Thursday by Insider Intelligence/eMarketer. In 2023, video spend will total $74.47 billion, versus $59.49 billion for other programmatic digital … Continue reading Video Continues To Drive Programmatic Spending Growth
Tag Archives: Continues
ChatGPT Site Traffic Continues To Fall Worldwide
ChatGPT Site Traffic Continues To Fall Worldwide by Laurie Sullivan @lauriesullivan, August 4, 2023 Web traffic to OpenAI’s ChatGPT sites continues to fall. Worldwide traffic to chat.openai.com fell 9.7% in June and 9.6% in July. In the U.S., ChatGPT traffic fell 15% in June, then another 4% in July, according to Similarweb. One thought by … Continue reading ChatGPT Site Traffic Continues To Fall Worldwide
Confusion Continues Over Elon Musk’s Tweet Limits on Twitter
Confusion Continues Over Elon Musk’s Tweet Limits on Twitter Deanna Ritchie / Jul 4, 2023 In an effort to combat the extraordinary amount of data scraping that occurs on the website, Twitter’s owner, Elon Musk, has lately imposed restrictions on the number of posts that users are permitted to read in a single day. … Continue reading Confusion Continues Over Elon Musk’s Tweet Limits on Twitter
Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode by Laurie Sullivan @lauriesullivan, May 12, 2023 Consumers are concerned about fake reviews across all ecommerce sites, but one site in particular remains high. A recent survey of 13,000 consumers from PowerReviews — How Fake Reviews Destroy Consumer Trust – and How Brands and … Continue reading Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
Twitter stokes confusion as ‘verified’ drama continues
Twitter Blue verification was a complete disaster in exactly the ways everyone predicted Karissa Bell @karissabe Elon Musk’s plan to democratize Twitter verification lasted less than two days. Twitter has temporarily pulled new signups for Twitter Blue after the platform was overrun by verified trolls. The company told staffers subscriptions were on hold to … Continue reading Twitter stokes confusion as ‘verified’ drama continues
Reddit Continues To Update Ad Platform
Reddit Continues To Update Ad Platform by Laurie Sullivan , Staff Writer @lauriesullivan, March 23, 2023 Reddit on Thursday made it easier to set up and run advertising campaigns across its platform as the company continues to grow its global ad business. Updates to Reddit Ads Manager are intended to make set-up and management easier. The … Continue reading Reddit Continues To Update Ad Platform
Martech spending continues strong despite rocky economy
60% of businesses say they are increasing spending on marketing technology, services and personnel this year. Constantine von Hoffman on March 13, 2023 Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. However, more B2B businesses are reporting trouble in … Continue reading Martech spending continues strong despite rocky economy
Agency New Biz Continues To Recede Through First 8 Months
Agency New Biz Continues To Recede Through First 8 Months by Joe Mandese @mp_joemandese, October 14, 2022 While the ad industry still is not in a recession, according to the major agency forecasting units, the major agencies continue to see their year-over-year revenues declining, according to a monthly tracking study of revenue gains by consultant … Continue reading Agency New Biz Continues To Recede Through First 8 Months
Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter
Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter by Laurie Sullivan @lauriesullivan, October 14, 2022 Most employers are still adding jobs, but not all, and not at the same pace that they did earlier this year. Advertising and related industries lost 8,700 jobs in September, according to Insider Intelligence, citing numbers from the U.S. Bureau of … Continue reading Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter
Google, Meta To Dominate As Digital Ad Growth Continues
Google, Meta To Dominate As Digital Ad Growth Continues by Laurie Sullivan @lauriesullivan, December 6, 2021 Despite a year marked with worldwide supply-chain woes, brands continued to rely heavily on search engine and social media companies like Google and Meta, respectively — two industries that will help the advertising industry continue its growth in 2022, … Continue reading Google, Meta To Dominate As Digital Ad Growth Continues