Tag Archives: Continues

AI continues to aid marketers’ quest for authenticity: Report

2025 looks to be a year when marketers’ refine trends and strategies already underway, according to a new HubSpot report. Constantine von Hoffman on January 15, 2025   Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to HubSpot’s new State of Marketing 2025 report.  The report, … Continue reading AI continues to aid marketers’ quest for authenticity: Report

Adobe continues to roll out genAI capabilities across its platform

Adobe continues to weave generative AI into applications across its platform in a series of new product announcements. Kim Davis on March 27, 2024 “When we think about the magic and value of AI, we know that it actually comes only from a seamless integration into the workflows that you, as customers, already know and … Continue reading Adobe continues to roll out genAI capabilities across its platform

Video Continues To Drive Programmatic Spending Growth

Video Continues To Drive Programmatic Spending Growth by Ray Schultz , August 17, 2023 Video will continue to dominate programmatic display ad spending going forward, according to a statistical summary on the state of programmatic released Thursday by Insider Intelligence/eMarketer. In 2023, video spend will total $74.47 billion, versus $59.49 billion for other programmatic digital … Continue reading Video Continues To Drive Programmatic Spending Growth

Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode

Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode by Laurie Sullivan  @lauriesullivan, May 12, 2023 Consumers are concerned about fake reviews across all ecommerce sites, but one site in particular remains high. A recent survey of 13,000 consumers from PowerReviews — How Fake Reviews Destroy Consumer Trust – and How Brands and … Continue reading Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode

Twitter stokes confusion as ‘verified’ drama continues

Twitter Blue verification was a complete disaster in exactly the ways everyone predicted   Karissa Bell @karissabe Elon Musk’s plan to democratize Twitter verification lasted less than two days. Twitter has temporarily pulled new signups for Twitter Blue after the platform was overrun by verified trolls. The company told staffers subscriptions were on hold to … Continue reading Twitter stokes confusion as ‘verified’ drama continues