Angela Ash — April 17, 2020 An increasing number of people seem to be losing it in the wake of the ongoing pandemic. It’s only to be expected that sudden disasters like this one (and I like to observe it as a preview into global warming, if we don’t start changing our habits) will leave … Continue reading COVID-19 Continues: How to Stay on Track
Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement by Laurie Sullivan @lauriesullivan, March 18, 2020 Marketers struggling to stay connected with consumers by generating traffic and increasing engagement with first-party data during the U.S. outbreak of COVID-19 are looking for a perfect way to identify what Cédric Vandervynckt, Criteo GM and EVP, calls high-intent … Continue reading Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement
Darnelle O’Brien — October 26, 2019 Follow @thekissagency Professional social networking platform, LinkedIn, has continued its radical revamp with the release of even more features. More targeted advertising Last week, LinkedIn announced the much-needed overhaul of the ad platform, allowing advertisers to drill down more specifically to target ads to specific characteristics like top industries, … Continue reading LinkedIn Continues Its Social Media Coming of Age With More Features
Crypto And The Curious Consumer: As Education Continues To Rise, Will Investment Follow Suit? by Warren Ashley , April 11, 2018 I no longer have that compulsion to open my crypto app. If you rank as a crypto investor, you can likely attest to a similar addiction from just a few short months ago. We … Continue reading Crypto And The Curious Consumer: As Education Continues To Rise, Will Investment Follow Suit?
Diane Craig — December 13, 2017 Follow @CorporateClass — December 13, 2017 Channeling energy into helping more junior colleagues prosper is an expectation within many organizations. Mentors have four key roles: Acting as a sounding board, offering impartial advice and support Guiding, based on greater experience Opening doors with introductions Providing feedback There is an … Continue reading Mentoring Continues to Build Momentum Among Innovative Organizations
Paid-Search ROI Continues To Fall by Laurie Sullivan @lauriesullivan, August 1, 2017 A report released Tuesday implies that during the past six years, the effectiveness of paid-search and online video marketing fell at a slightly faster rate compared with other online advertising or marketing. Findings in the report suggest that paid-search return on investment (ROI) … Continue reading Paid-Search ROI Continues To Fall
by Jennifer Hanford March 30, 2016 Follow @jennghanfordMarch 30, 2016 Did you work for (or own) a business before social media arrived on the scene? It really wasn’t all that long ago. If you did, then you remember how businesses once relied upon other options – such as cold-calling, tradeshow booths, or printed ads – … Continue reading 3 Reasons Why Business Social Media Continues to Be a Non-Negotiable Marketing Tool
The number of U.S. men on the social bookmarking network increased 73% in 2014, Pinterest says. The company is working to adjust the site’s gender imbalance. Martin Beck on January 23, 2015 Pinterest is still looking for a few more good men. The social bookmarking site has a hammerlock on women — Pew Research found … Continue reading Pinterest Continues Its Manhunt, Touts Growth Among U.S. Males