Is this officially a wave of consolidation crashing over the CDP space? It certainly looks that way. Mike Pastore on January 16, 2025 For the third time in six weeks, M&A activity made a visit to the customer data platform (CDP) market on Thursday, when Rokt acquired mParticle. Rokt, which uses AI and machine … Continue reading CDP consolidation continues, as Rokt scoops up mParticle
2025 looks to be a year when marketers’ refine trends and strategies already underway, according to a new HubSpot report. Constantine von Hoffman on January 15, 2025 Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to HubSpot’s new State of Marketing 2025 report. The report, … Continue reading AI continues to aid marketers’ quest for authenticity: Report
October 14, 2024 17,000 jobs will be cut at Boeing as monthslong strike continues The layoffs will affect 10% of Boeing’s global workforce. BY Reuters Boeing will cut 17,000 jobs—10% of its global workforce—delay first deliveries of its 777X jet by a year and record $5 billion in losses in the third quarter, as the U.S. … Continue reading 17,000 jobs will be cut at Boeing as monthslong strike continues
May 07, 2024 Tinder continues to weigh down Match Group’s dating empire Tinder’s paying user base declined 9% from the same time a year ago to just under 10 million. BY Jessica Bursztynsky Tinder continued to lose paying users in its first quarter, with Match Group CEO telling investors Tuesday that the company expects to slow … Continue reading Tinder continues to weigh down Match Group’s dating empire
Adobe continues to weave generative AI into applications across its platform in a series of new product announcements. Kim Davis on March 27, 2024 “When we think about the magic and value of AI, we know that it actually comes only from a seamless integration into the workflows that you, as customers, already know and … Continue reading Adobe continues to roll out genAI capabilities across its platform
Video Continues To Drive Programmatic Spending Growth by Ray Schultz , August 17, 2023 Video will continue to dominate programmatic display ad spending going forward, according to a statistical summary on the state of programmatic released Thursday by Insider Intelligence/eMarketer. In 2023, video spend will total $74.47 billion, versus $59.49 billion for other programmatic digital … Continue reading Video Continues To Drive Programmatic Spending Growth
ChatGPT Site Traffic Continues To Fall Worldwide by Laurie Sullivan @lauriesullivan, August 4, 2023 Web traffic to OpenAI’s ChatGPT sites continues to fall. Worldwide traffic to chat.openai.com fell 9.7% in June and 9.6% in July. In the U.S., ChatGPT traffic fell 15% in June, then another 4% in July, according to Similarweb. One thought by … Continue reading ChatGPT Site Traffic Continues To Fall Worldwide
Confusion Continues Over Elon Musk’s Tweet Limits on Twitter Deanna Ritchie / Jul 4, 2023 In an effort to combat the extraordinary amount of data scraping that occurs on the website, Twitter’s owner, Elon Musk, has lately imposed restrictions on the number of posts that users are permitted to read in a single day. … Continue reading Confusion Continues Over Elon Musk’s Tweet Limits on Twitter
Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode by Laurie Sullivan @lauriesullivan, May 12, 2023 Consumers are concerned about fake reviews across all ecommerce sites, but one site in particular remains high. A recent survey of 13,000 consumers from PowerReviews — How Fake Reviews Destroy Consumer Trust – and How Brands and … Continue reading Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
Twitter Blue verification was a complete disaster in exactly the ways everyone predicted Karissa Bell @karissabe Elon Musk’s plan to democratize Twitter verification lasted less than two days. Twitter has temporarily pulled new signups for Twitter Blue after the platform was overrun by verified trolls. The company told staffers subscriptions were on hold to … Continue reading Twitter stokes confusion as ‘verified’ drama continues
