Tag Archives: Continues

Consumer tolerance for traditional advertising continues to fall

They’re especially growing weary of ads in digital video, says a new IAB report. Kim Davis on October 18, 2021 In a new report, “Outlook 2022: The US Digital Advertising Ecosystem,” the IAB spells out bluntly the changes in consumer expectations of advertising. As for traditional advertising, they are tired of it and especially when … Continue reading Consumer tolerance for traditional advertising continues to fall →

Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM

Search Trends

Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM by Michael McLaren , Op-Ed Contributor, July 30, 2021 For the fourth straight week, intent data shows “search engines” are the most-searched topic among brand marketers, according to Bombora Company Surge. Customer experience and SEO go hand-in-hand, which is especially true for companies … Continue reading Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM →

Why account-based marketing continues to grow

Account Management

The short answer: It delivers results. Download our report for the full scoop. Pamela Parker on July 30, 2021 Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from … Continue reading Why account-based marketing continues to grow →

The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts

Retail Industry

Guy Yehiav July 8, 2021 Total retail loss is an alarming drain on the revenue of retail companies. Driven by common occurrences like shrink, returns, administrative, marketing, e-commerce and supply chain errors, external theft and employee fraud, it can have serious repercussions to margins that are already tightened by the pandemic. As such, the threat … Continue reading The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts →

Email Marketing Continues to Outperform. Are Your Strategies Optimized?

Email Marketing

Larisa Bedgood February 17, 2021 Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. For every dollar brands invest in email marketing, … Continue reading Email Marketing Continues to Outperform. Are Your Strategies Optimized? →

Why Google Organic Traffic To Websites Continues To Fall

Google Ranking

Why Google Organic Traffic To Websites Continues To Fall by Laurie Sullivan @lauriesullivan, May 28, 2020 Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website, and retailers acknowledge that they do not see the same volume of traffic from organic search as before the COVID-19 pandemic, … Continue reading Why Google Organic Traffic To Websites Continues To Fall →

How Digital Marketing Continues to Change

Digital Marketing

Dan Moyle — May 18, 2020 Marketing is the beginning of a conversation with ideal prospects; it can come from many different avenues. If marketing is the business process of identifying, anticipating and satisfying customers’ needs and wants, then it’s also getting in front of those potential business relationships. Because marketing is used to attract … Continue reading How Digital Marketing Continues to Change →

COVID-19 Continues: How to Stay on Track

World Level Crisis

Angela Ash — April 17, 2020 An increasing number of people seem to be losing it in the wake of the ongoing pandemic. It’s only to be expected that sudden disasters like this one (and I like to observe it as a preview into global warming, if we don’t start changing our habits) will leave … Continue reading COVID-19 Continues: How to Stay on Track →

Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement

Traffic Generation

Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement by Laurie Sullivan @lauriesullivan, March 18, 2020 Marketers struggling to stay connected with consumers by generating traffic and increasing engagement with first-party data during the U.S. outbreak of COVID-19 are looking for a perfect way to identify what Cédric Vandervynckt, Criteo GM and EVP, calls high-intent … Continue reading Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement →