Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets. Tamar Weinberg on July 29, 2016 at 1:50 pm As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to … Continue reading How your old content can help with SEO
It’s not just about having a blog. Steve Olenski offers 10 ways to create content that will attract visitors to your e-commerce business and drive them to purchase. Steve Olenski on July 29, 2016 Getting increased online visibility can be a significant challenge for e-commerce businesses. As you’ve likely already figured out, it’s not easy attracting … Continue reading How to master content marketing for your e-commerce company
by Richard Larson July 28, 2016July 28, 2016 If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. Sending out press releases and advertising on a regular basis will garner the attention … Continue reading Is Your Website’s Newsroom Missing Key Pieces of Content?
TrackMaven shows which industries perform best on Twitter, Instagram, Linkedin and Facebook–among other things. Tamar Weinberg on July 27, 2016 TrackMaven has released its Social Media Marketing Strategy report, which analyzed social media content across 40,000 companies across 130 major industries across Facebook, Twitter, Instagram and LinkedIn. From their data, they saw how each … Continue reading TrackMaven Report: What your content says about your social media marketing strategy
Sure, you’re creating great content, but are you connecting your leads to sales? Columnist Quinn Whissen explains why attributing leads to revenue is essential for your content promotion strategy. Quinn Whissen on July 25, 2016 at 10:30 am Whoever told you content marketing is about creating great content… well, they lied to you. Kind of. … Continue reading The missing link in your content promotion strategy
by Benjamin Brandall July 24, 2016July 24, 2016 We’ve all been baited into those lists of recycled tips where the author lists 10,000 excruciating content creation tips, all of which you’ve heard over and over again. I’m pretty sick of it, so thought I’d compile something from my personal experience from a year of writing. … Continue reading Content Creation: What I’ve Learned From Writing 157 Articles This Year
by Andre Oentoro July 23, 2016 Follow @breadnbeyondJuly 23, 2016 So you’ve created an explainer video to kick-start your business and enhance your landing page. The number of views are through the roof, your visitors seem to be engaged, and your landing page generates more leads than you can handle. This means that your explainer … Continue reading 3 Practical Ways to Spark New Ideas for Your Next Video Content
Should your content be created in-house, or should you hire a freelancer or agency? Columnist Rachel Lindteigen takes a look at the options to help you determine what will work best for your organization. Rachel Lindteigen on July 22, 2016 Something I see clients struggle with regularly is the question, “Who should I trust … Continue reading Who should create your content?
by Justin McGill July 22, 2016July 22, 2016 When it comes to prospecting and sending cold outbound email, sales enablement content is your best friend. Targeted collateral sets your cold outbound email apart by showing that you understand your prospects and what type of content matters to them. Sales enablement content is so important for … Continue reading How to Use Sales Enablement Content with Cold Outbound Email
By Stephen Moyers July 21st, 2016 It’s no longer a question of whether users prefer video content to other forms of content, especially on mobile sites. Users enjoy short-form content that is easily digestible more than any other content, regardless of the device they use to access the content. Video makes up a large percentage … Continue reading Setting Up Your Video Content Strategy
