Tag Archives: Content

Content Relevance In Search Ranking Takes Front Seat To Backlinks

by Laurie Sullivan, Staff Writer @lauriesullivan, December 14, 2016 Content relevance continues to increase as a ranking factor in Google search engine query results as backlinks decline in importance, according to a study released this week. Searchmetrics’ annual white paper detailing Google ranking factors — which analyzes the top 20 search results for 10,000 keywords on Google.com … Continue reading Content Relevance In Search Ranking Takes Front Seat To Backlinks →

How to Boost Your Content Engagement with a Triple Touch Approach

Content Optimization

Jeff Coveney — December 14, 2016 Follow @RevEngineMarket— December 14, 2016 You created all of this great content, so now what? How do you maximize engagement for that content using Marketo and other marketing automation platforms…and make it measurable? In this post, I’ll cover best practice steps to maximize engagement with your marketing automation system … Continue reading How to Boost Your Content Engagement with a Triple Touch Approach →

5 tips for content marketing success in 2017

Content Marketing

Get your content marketing program in tip-top shape for the new year. Columnist Rachel Lindteigen shares five ways to find success with your content in 2017 and beyond. Rachel Lindteigen on December 12, 2016 It’s hard to believe that it’s almost the end of 2016 and time to move on to 2017. Crazy, right? … Continue reading 5 tips for content marketing success in 2017 →

Writing Home Page Content That Converts

Website Landing Pages

Matt Brennan — December 8, 2016 Follow @MattLBrennan— December 8, 2016 Writing home page content is a crucial part of your marketing process. It used to be that when a potential customer had questions they’d pick up the phone. If they liked what they heard, they may get in the car and drive down to … Continue reading Writing Home Page Content That Converts →

What can your industry achieve with content? Here are results across 15 verticals

Content Strategy

Columnist Kerry Jones shares industry benchmarks for content marketing success based on actual results in 15 verticals. Kerry Jones on December 7, 2016 Whether you’re just getting starting with a content marketing strategy or you’ve been at it for a while, determining what success looks like can be tricky. Managing expectations about what your industry … Continue reading What can your industry achieve with content? Here are results across 15 verticals →

Developing Content for Niche vs. Mass Audiences

Content Strategy

By Stephen Moyers December 7th, 2016 Yeast makes dough rise – without it, the bread won’t bake properly, and you’ll like have a mess on your hands. Likewise, content is a key ingredient for your content marketing business. Content adds to your credibility and relevance. If you have content, your company will rise. If you … Continue reading Developing Content for Niche vs. Mass Audiences →

How to Boost Conversions With Content Upgrades and Opt-ins

Conversion Optimization

Rikke Thomsen — December 6, 2016 — December 6, 2016 E-commerce businesses are relying more and more on their email marketing to get new customers and build relationships with their existing clients. So why is email marketing so efficient? Email marketing has the highest ROI of all marketing channels, and one of the reasons is … Continue reading How to Boost Conversions With Content Upgrades and Opt-ins →

User intent: Why organic content trumps social media

Content Management

Don’t look for shortcuts. Columnist Drew Eastmead explains why you shouldn’t rely too much on social media to drive website traffic to your business. Drew Eastmead on December 6, 2016 at 9:37 am I recently presented content marketing workshops to two clients in different states. Each company had a large staff of writers to produce … Continue reading User intent: Why organic content trumps social media →

10 Ways You Can Use Visual Content To Skyrocket Your Website Traffic

Traffic Generation

By Jimmy Rodela December 6th, 2016 With the new year fast approaching, most of us in the content business are looking for ways to revamp our strategies. There’s no doubt that content is still king, however, with hundreds of similar web pages online competing for traffic, it has become quite a tall order for marketers … Continue reading 10 Ways You Can Use Visual Content To Skyrocket Your Website Traffic →