By Larry Alton February 23rd, 2018 In crowded marketplaces with dozens of competitors fighting over the same consumers, being able to actively engage customers is critically important. Research has shown that one of the keys to driving customer engagement and finding success with online marketing is to promote brand authenticity through content marketing. Promoting Authenticity … Continue reading The Need for Authenticity: Customer Engagement & Content Marketing
By Disha Dinesh February 22nd, 2018 Video marketing has begun to critically impact the consumer journey in many industries, and social media and content marketers have begun to pay more attention to the niche. In fact, many consumers look for information online before making a purchase and more often than not, videos are responsible … Continue reading How to Use Content Marketing Tools to Get More YouTube Views
James Hamar — February 21, 2018 — February 21, 2018 StockSnap / Pixabay Here at Brightcove we have a variety of video equipment in our toolbox. But for those who don’t have access to video equipment like this, or want to supplement their studio shoots with quick, on-the-go content creation, there’s a video production tool … Continue reading How to Shoot Quality Video Content Using Your iPhone
George Mathew — February 16, 2018 — February 16, 2018 You already know the advantages of content marketing. Effective content marketing raises brand awareness. A regularly updated site gains organic rankings and traffic share naturally. Content also gets linked and drives referral traffic. E-commerce websites can benefit a lot by engaging in creating content for … Continue reading How to Develop your eCommerce Content Marketing Strategy [With Examples]
Jomer Gregorio — February 16, 2018 Follow @JomerGregorio — February 16, 2018 As most digital marketing aficionado would say: “Content marketing is the future of marketing”. Indeed, this strategy has become an essential component of most marketing plans, particularly for small and medium-sized businesses. The reason why content marketing is so popular among SMBs is … Continue reading What to Watch Out For: Content Marketing Trends in 2018 [Infographic]
Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard. Sherry Bonelli on February 14, 2018 For years, the use of voice search and voice assistants to answer questions has been on the rise. According … Continue reading How do you optimize content for a voice-first world?
Arelthia Phillips — February 13, 2018 Follow @Arelthia — February 13, 2018 This is part 2 of Quick Tips Regarding Reusing Website Content Part 1 If you are not already using video marketing on YouTube, now is the time to begin. Re-use your best content Look at your traffic logs and see which are your … Continue reading Reuse Website Content Through Video Marketing
Howard Tiersky — February 13, 2018 Follow @tiersky — February 13, 2018 There are well over one billion websites on the Internet, and the vast majority of them are free. Over two million apps await download in both the Google Play and Apple App stores, and most of these are also free. With so much … Continue reading How to Get People to Pay for Your Content
Hannah Sears — February 12, 2018 Follow @Pixlee — February 12, 2018 User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a … Continue reading 3 Brands Boosting E-commerce Sales with User-Generated Content
Evelyn Timson — February 12, 2018 Follow @Aspect_FandV — February 12, 2018 It’s all too easy for perfectly well made branded video content to get lost and overlooked amongst the 100 hours of video uploaded to YouTube every minute (we’re not exaggerating here either – that’s over 100 minutes every second!). As managing director of … Continue reading How to Seed Video Content
