Pam Hughes November 25, 2021 Your success on social media ultimately depends on the quality of the content you post. But small businesses face many challenges when trying to produce high-quality, first-rate social media content — it’s time-consuming, competitive, and should add value to your customer experience. To overcome these obstacles, content marketing strategies usually … Continue reading Top 12 Social Media Content Types to Make Your Brand Stand Out
Tag Archives: Content
Why Link-Worthy Content Wins and How to Make Most of It
Raaquib Pathan November 25, 2021 You simply cannot outrank your competitors in SEO without building quality backlinks, especially when you are working in a highly competitive niche. Big brands hire link builders and spend tens of thousands of dollars to gain high-quality backlinks that help them rank. There is nothing wrong with it but what … Continue reading Why Link-Worthy Content Wins and How to Make Most of It
Creating value when content and experience are data-driven
GeekHive’s Gene De Libero connects the dots between CX, consumable content and data that links it together. Chris Wood on November 22, 2021 “The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief … Continue reading Creating value when content and experience are data-driven
Content Marketing Trends 2021 – Mid-Year Report [Infographic]
Jomer Gregorio November 19, 2021 The beginning of 2021 was hopeful for many businesses, especially with the rollout of vaccines and the easing of restrictions. These efforts to safely resume normal operations despite the COVID-19 pandemic are seen as the key toward global economic recovery. Indeed, the novel coronavirus outbreak brought new challenges for enterprises, … Continue reading Content Marketing Trends 2021 – Mid-Year Report [Infographic]
Email platform Litmus acquires content automation
Picking up Kickdynamic gives Litmus content automation tools and AI-powered product recommendations. Kim Davis on November 11, 2021 Litmus, the email marketing platform which provides optimization and collaboration tools, has acquired U.K.-based Kickdynamics, an AI-powered content automation and product recommendation solution. The move will enable Litmus customers to create personalized email content at scale. The … Continue reading Email platform Litmus acquires content automation
State of B2B Content Marketing in 2021 [Infographic]
A mix of first and third party content is required to seal the deal. Greg Sterling on February 14, 2020 B2B sales cycles are long, and the buyer’s journey is complex. Content marketing sits well with these aspects because it doesn’t go for a hard sell directly. Instead, it aims to educate and help prospects. … Continue reading State of B2B Content Marketing in 2021 [Infographic]
How Important is Content for SEO?
Amanda Desouza | October 2nd, 2020 Content is extremely important for SEO, without it search engines won’t have enough information to index your pages correctly and help you rank. If you don’t have a solid SEO strategy, then the pages on your website will never be seen or shared. They will just live online with no visitors and that … Continue reading How Important is Content for SEO?
Importance of Content Marketing for Small Businesses
Debra Murphy November 11, 2021 The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a powerful marketing strategy. It can help small businesses become highly visible to their target audience. By writing, publishing, and distributing content regularly, you build credibility, authority and trust … Continue reading Importance of Content Marketing for Small Businesses
Be more confident in your content strategy with these 4 tips
In this live webinar, learn how to get your content strategy to work, with a clear and repeatable way to measure, manage, and optimize. Cynthia Ramsaran on November 10, 2021 Do you ever feel like you are wasting time and money on content syndication? Marketers seem bound to ever-increasing and hard to achieve lead goals. … Continue reading Be more confident in your content strategy with these 4 tips
4 Strategies to Use User-Generated Content in SEO
Matt James November 9, 2021 The value of SEO cannot be overstated. The average ecommerce website earns $ 2.75 for every $ 1 that is allocates to SEO. Unfortunately, the wrong SEO strategies won’t help much. It doesn’t help that search engine optimization has changed dramatically in recent years. In the past, you just needed … Continue reading 4 Strategies to Use User-Generated Content in SEO