Tag Archives: Content

Top 12 Social Media Content Types to Make Your Brand Stand Out

Pam Hughes November 25, 2021 Your success on social media ultimately depends on the quality of the content you post. But small businesses face many challenges when trying to produce high-quality, first-rate social media content — it’s time-consuming, competitive, and should add value to your customer experience. To overcome these obstacles, content marketing strategies usually … Continue reading Top 12 Social Media Content Types to Make Your Brand Stand Out

Creating value when content and experience are data-driven

GeekHive’s Gene De Libero connects the dots between CX, consumable content and data that links it together. Chris Wood on November 22, 2021 “The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief … Continue reading Creating value when content and experience are data-driven

Content Marketing Trends 2021 – Mid-Year Report [Infographic]

Jomer Gregorio November 19, 2021 The beginning of 2021 was hopeful for many businesses, especially with the rollout of vaccines and the easing of restrictions. These efforts to safely resume normal operations despite the COVID-19 pandemic are seen as the key toward global economic recovery. Indeed, the novel coronavirus outbreak brought new challenges for enterprises, … Continue reading Content Marketing Trends 2021 – Mid-Year Report [Infographic]

Email platform Litmus acquires content automation

Picking up Kickdynamic gives Litmus content automation tools and AI-powered product recommendations. Kim Davis on November 11, 2021 Litmus, the email marketing platform which provides optimization and collaboration tools, has acquired U.K.-based Kickdynamics, an AI-powered content automation and product recommendation solution. The move will enable Litmus customers to create personalized email content at scale. The … Continue reading Email platform Litmus acquires content automation

Importance of Content Marketing for Small Businesses

Debra Murphy November 11, 2021 The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a powerful marketing strategy. It can help small businesses become highly visible to their target audience. By writing, publishing, and distributing content regularly, you build credibility, authority and trust … Continue reading Importance of Content Marketing for Small Businesses