ZOG DigitalSeptember 14, 2015 No longer limited to a scrapbooking site, Pinterest has evolved into a tool to blend search and discovery into one platform. In particular, its Guided Search feature is a fairly new offering to desktop that’s helped turn Pinterest into a search engine for consumer intent. Starting as a mobile-only way to … Continue reading Optimizing Pinterest Content for Social and Search Engine Exposure
Tag Archives: Content
Improve Hiring with Content Marketing
Catherine MiklausSeptember 14, 2015 According to recent studies, many hiring managers are finding it increasingly difficult to hire new employees in comparison to only six months ago. In response, many hiring managers and recruiting teams have adjusted the way in which they hire candidates. Now, hiring teams have active discussions about their employer brand. But … Continue reading Improve Hiring with Content Marketing
Your Guide to Reposting Instagram Content
Stephanie TrembathSeptember 9, 2015 Recognized as one of Instagram’s most controversial celebrities Josh Ostrovsky, aka@thefatjewish, has faced criticism for appropriating visual content from around the web without giving proper credit to the original creators. His Instagram account boasts over 5.9 million followers, and Ostrovsky earns approximately $ 6,000 for each product mention in an Instagram post. Since signing … Continue reading Your Guide to Reposting Instagram Content
Consumers Can’t Tell The Difference Between Sponsored Content And Editorial
In a new study, consumers identified native advertisements as articles a large percentage of the time. Ginny Marvin on September 9, 2015 No matter what kinds of disclosures or design tweaks sponsored articles receive on leading online publications, consumers continue to confuse sponsored content (aka native advertisements) with actual articles, according to the latest survey from Contently. … Continue reading Consumers Can’t Tell The Difference Between Sponsored Content And Editorial
4 Ways You Can Use Content Curation to Write Killer Blog Posts (Without Starting from Scratch)
Rebecca ColemanSeptember 9, 2015 We’ve reached the halfway point in our series on Content Creation versus Content Curation! In this third installment, we’ll discuss some ideas you can walk away with and apply to your own business. Before we do, let’s recap. We started by defining content curation and content creation, and exploring the differences … Continue reading 4 Ways You Can Use Content Curation to Write Killer Blog Posts (Without Starting from Scratch)
Blog Content Creation and Promotion In 2015 and Beyond [Infographic]
Priya Florence ShahSeptember 6, 2015 Are you a blogger who’s been trying to build her blog audience and failing miserably to do so? If you’ve been wondering why your blogging efforts are not getting the results they used to get even a year ago, this post is for you. In this post, I explore blog … Continue reading Blog Content Creation and Promotion In 2015 and Beyond [Infographic]
How to Create Video Content That Converts
Nancy LibermanSeptember 5, 2015 Do you ever wonder why some videos go viral and others die on the vine? What if you spend significant time and resources creating a great concept, and even better content, and nothing happens? Understanding what makes a video convert is critical, and we have some pointers to share: CONTEXT Before … Continue reading How to Create Video Content That Converts
A Powerful New Tool In The Local Business Toolbox: Content Marketing Is Going Native
Today’s savvy local businesses are breaking into content marketing, but is it enough? Columnist Will Scott explains why pay-to-play native advertising is the up-and-coming way for local businesses to gain traction when it comes to custom content. Will Scott on September 4, 2015 Yes, content marketing is definitely a buzzword. But all it really means … Continue reading A Powerful New Tool In The Local Business Toolbox: Content Marketing Is Going Native
Campus Chronicle: Cracking Content Marketing For Higher Education
Columnist Pratik Dholakiya explains how schools rely on content marketing to tell a story that matters — to effectively market to students and win over new ones. Pratik Dholakiya on September 1, 2015 e X p o s e / Shutterstock.com Your school needs content marketing. In fact, it relies on it. It has … Continue reading Campus Chronicle: Cracking Content Marketing For Higher Education
How to Use Social Media to Increase Sharing of Your Website and Blog Content
Richard BarkerSeptember 1, 2015 When it comes to your social media marketing effort, increasing your social sharing of the content from your website and blog is paramount to your success. Effective content marketing requires the most number of eyes to see your text, images and video. So, it is important for you to get what … Continue reading How to Use Social Media to Increase Sharing of Your Website and Blog Content
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