There’s a significant gap between how marketers and consumers feel about AI. Here’s what to do about it. Constantine von Hoffman on March 19, 2025 Marketers love AI, but consumers … not so much. That’s the broad takeaway from our review of nine recent reports on AI and marketing. Understanding the specifics of what … Continue reading Why ignoring consumers’ AI concerns will be a costly mistake
Engaged consumers are using generative AI to research purchases, but do they convert? Mike Pastore on March 17, 2025 Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec. 31, … Continue reading More consumers using genAI tools to research purchases: Adobe
February 25, 2025 Consumers are connected more than ever before Balance is nonexistent as devices become a greater part of our lives. BY Sowmyanarayan Sampath As an amateur historian, I can say with certainty that technology has never embedded itself into society as rapidly as it has in the last decade. Today’s consumer relationship with technology … Continue reading Consumers are connected more than ever before
Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It by Laurie Sullivan , Staff Writer @lauriesullivan, December 12, 2024 How the brain accepts and processes GAI in creative and advertisements has become a focus of several studies as more companies start using the technology to build ads. It will affect ad performance if certain factors … Continue reading Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It
80% Of U.S. Consumers Are Either Negatively, Positively Influenced By Reviews by Laurie Sullivan , Staff Writer @lauriesullivan, November 27, 2024 Products continually vie for attention, and 28% of U.S. consumers say they always look at online user reviews before making a purchase, while another 28% do so often. The reviews are not taken lightly, according to findings of … Continue reading 80% Of U.S. Consumers Are Either Negatively, Positively Influenced By Reviews
Less than a third of consumers believe AI-powered experiences meet their expectations and 40% are skeptical about it, according to a new Lippincott study. Chris Wood on November 12, 2024 Many consumers just aren’t that into AI-powered experiences. Only 29% believe that such experiences have met their expectations, according to a new study by … Continue reading Consumers are underwhelmed by AI experiences
eBay Data Shows How Holiday Ads Influence Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, November 4, 2024 Consumers have expectations for the holiday shopping season. Based on consumer feedback, eBay details trends in a report that launched Monday, including estimates of how ads influence buying decisions. Overall, 21% said advertisements help them find the best … Continue reading eBay Data Shows How Holiday Ads Influence Consumers
Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media. Kelsey Libert on October 28, 2024 Today, we’re pondering many important questions: Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are … Continue reading Reaching consumers in the age of AI: What you need to know about search and social media
Brands can cut through the noise using data-driven insights, delivering value at key moments and building authentic connections. Dave Minifie on September 25, 2024 Today’s consumer journey is complex, chaotic and crowded. Consumers use multiple platforms to solve problems, jumping outside the traditional sales funnel. The once-standard linear path to purchase no longer reflects … Continue reading 3 ways to connect with consumers during today’s complex journeys
Consumers Sacrifice Brand Loyalty Down To The Penny by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2024 Taylor Sheridan, the creator of the hit TV series “Yellowstone,” recently purchased around 179 acres, give or take a few dozen, just miles from my property in Wyoming, where different words and phrases are used to talk about … Continue reading Consumers Sacrifice Brand Loyalty Down To The Penny
