Mona Hellenkemper — June 28, 2017 — June 28, 2017 “People do not buy goods & services. They buy relations, stories, and magic.” This quote by Seth Godin describes how we make most of our purchase decisions. We are not only led by rationality alone when deciding about the purchase of a product. But how … Continue reading Emotional Vs Rational Purchases – How Social Media Triggers Consumers’ Buying Decisions
The EU standard for consumer data may shield users from tracking and privacy violations, but it could also become a usability nightmare. Barry Levine on June 15, 2017 About a year from now, we could be watching the Ad Tech Apocalypse. That’s when the European Union’s GDPR (General Data Protection Regulation) goes into … Continue reading Here’s how ‘customer tech’ may rescue consumers and brands from GDPR
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands. Amy Gesenhues on June 14, 2017 at 12:51 pm In March, Google faced a firestorm from brands after an investigation by The Times of London revealed Google Display Network and YouTube ads were being served up … Continue reading 37% of consumers say ads placed next to offensive content impact brand perception
Connecting With Consumers Through Future Technologies by Chuck Martin , Staff Writer, June 5, 2017 Back in July 2015, I wrote about how the Internet of Things was about connections, in kicking off the first edition of the MediaPost IoT Daily. The journey continues today, with the official inclusion of additional relevant and future technologies, … Continue reading Connecting With Consumers Through Future Technologies
Consumers Still Confused About Messages In Online Advertising by Laurie Sullivan @lauriesullivan, June 5, 2017 Findings from a recent Kantar Media study suggest most consumers are aware that brand messages are communicated to them in multiple ways, but consumers think advertisers can make better use of the data. Surprisingly, only 52% view recommended results on … Continue reading Consumers Still Confused About Messages In Online Advertising
Consumers Can Stomach Ads In News Feeds, Research Shows by Gavin O’Malley, Staff Writer @mp_gavin, April 17, 2017 Consumers are most critical of ads that run on their most personal device: smartphones. That said, mobile users are more critical of some ads than other. Luckily for Facebook and similar platforms, 67% of users say social … Continue reading Consumers Can Stomach Ads In News Feeds, Research Shows
The biggest problem was missing or incorrect NAP data. Greg Sterling on April 14, 2017 While most consumer survey data argue that poor mobile site experiences mean lost business, Vistaprint Digital discovered something different. The company’s recent online consumer survey found that a bad mobile site experience was less of an issue than missing … Continue reading Survey surprise: Consumers very forgiving of non-mobile-friendly websites
Chris R. Campbell — April 3, 2017 Follow @chrisrcampbell— April 3, 2017 A few years ago, social networking giant Facebook began to allow users to post online reviews and ratings of local businesses. Since then, the volume of reviews on the site has rapidly increased, with more and more people using Facebook in the same … Continue reading This Online Review Site Has Captured the Attention of Consumers and Businesses (and It’s Not TripAdvisor)
Study: Most Consumers Served No More Than One Viewable Impression During A Campaign by Tobi Elkin @tobielkin, March 29, 2017 The issues of transparency, trust, and brand safety — and, by extension, viewability — are now at the forefront for marketers. And research findings reveal that a majority of consumers — 70% to 85% — … Continue reading Study: Most Consumers Served No More Than One Viewable Impression During A Campaign
by Laurie Sullivan, Staff Writer @lauriesullivan, December 15, 2016 Cortana, how many calories are in one pound of body fat? Google, how many miles must I run to burn off one pound? Marketers are still in the holiday throes, but as we get closer to New Year’s Eve, the search engines will become inundated with … Continue reading Search Tips To Reach Fitness-Conscious Consumers As 2017 Approaches
