Tag Archives: consumers

Most Consumers Say There’s No Way They’ll Shop In Stores This Black Friday

Most Consumers Will Not Shop In Stores This Black Friday by Ray Schultz , August 28, 2020 Better get your email campaign into place: It’s going to be an ecommerce Christmas. U.S. consumers are so worried about COVID-19 that 62% say “no amount” of safety measures will persuade them to shop in stores this Black … Continue reading Most Consumers Say There’s No Way They’ll Shop In Stores This Black Friday →

COVID-19 Cozy: How Church’s Chicken Got Closer To Consumers

Marketing Guide

COVID-19 Cozy: How Church’s Chicken Got Closer To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, August 14, 2020 Church’s Chicken this week launched a social scavenger hunt where guests solved riddles to win prizes. The contest gave participants a chance to win a variety of camping gear, encouraging them to get outside and play. The … Continue reading COVID-19 Cozy: How Church’s Chicken Got Closer To Consumers →

Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts

Branding Lessons

Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts by Laurie Sullivan @lauriesullivan, August 14, 2020 Consumers are developing new ways to socialize, search, shop and respond to online advertising amidst the COVID-19 pandemic. A report released this week sheds light on personalization and privacy preferences, but that … Continue reading Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts →

BLM: Which Ads Resonate Most With Consumers?

Advertisement Industry

BLM: Which Ads Resonate Most With Consumers? by Laurie Sullivan @lauriesullivan, July 28, 2020 As brands continue to shift their messages to support the Black Lives Matter movement, analysts are working to identify the advertisements and messages that resonate most with U.S. audiences. Unruly studied the role and impact of race and stereotypes in advertising. … Continue reading BLM: Which Ads Resonate Most With Consumers? →

U.S. Consumers Trust Brands More Than The Government

Branding Trends

U.S. Consumers Trust Brands More Than The Government by Laurie Sullivan , Staff Writer @lauriesullivan, July 14, 2020 A U.S. survey reveals that challenges in 2020 — the COVID-19 pandemic and systemic racism — may lead to a lasting change in the way consumers interact with brands. Market research platform Suzy surveyed 1,000 U.S. consumers between June … Continue reading U.S. Consumers Trust Brands More Than The Government →

Language Influences Search Behavior Among Hispanic, Asian Consumers

Search Strategies

Language Influences Search Behavior Among Hispanic, Asian Consumers by Laurie Sullivan @lauriesullivan, June 10, 2020 Search behavior is driven by language for many Hispanic consumers. Lack of fluency or not speaking English is the top reason why U.S. Hispanic households ask a relative to search online for a product or a service, and not feeling … Continue reading Language Influences Search Behavior Among Hispanic, Asian Consumers →

Amazon Still First Place Many Consumers Search For Products

Amazon Utilization

Amazon Still First Place Many Consumers Search For Products by Laurie Sullivan @lauriesullivan, May 22, 2020 Whether it’s searching for the elusive Lysol wipes or a black dress to wear during a Google Meet or Zoom dinner video chat with friends, Amazon remains the first place many consumers still start their search for products. CivicScience … Continue reading Amazon Still First Place Many Consumers Search For Products →

Why brands should consider audio marketing as consumers settle into life at home

Marketing Tools

With behavior shifting, the audio market’s growth offers a unique environment for brands to stay top of mind with consumers. Natalee Geldert on May 19, 2020 While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums. For the first time in history, we are seeing … Continue reading Why brands should consider audio marketing as consumers settle into life at home →

The Stay-At-Home Economy And Its Effect On Consumers, Engagement

Economy

The Stay-At-Home Economy And Its Effect On Consumers, Engagement by David Fischer , Op-Ed Contributor, May 13, 2020 With millions of Americans either continuing to stay in their homes or only beginning to go outside with regularity in order to curb the spread of COVID-19, the stay-at-home economy has been in full swing for nearly … Continue reading The Stay-At-Home Economy And Its Effect On Consumers, Engagement →

Quarantine Impacts Consumers Plans To Spend, Love For Brands

Branding Trends

Quarantine Impacts Consumers’ Plans To Spend, Love For Brands by Laurie Sullivan @lauriesullivan, May 1, 2020 It shouldn’t come as a surprise to marketers that consumers are rethinking their discretionary spending habits. About 64% say they’re planning to cut their total spend, with 55% estimating they will cut at least 10% to 20%. One-third of … Continue reading Quarantine Impacts Consumers Plans To Spend, Love For Brands →