Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content by Laurie Sullivan , Staff Writer @lauriesullivan, April 8, 2020 I never thought brands should completely pause advertising during this crisis. Hearing from the brands we love is one constant U.S. consumers have these days. It turns out I’m not the only one who … Continue reading Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content
Tag Archives: consumers
COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers
COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, March 20, 2020 Luminati, which collects publicly available market stats from more than 40 million IP addresses worldwide, released data Friday on the impact COVID-19 is having on ecommerce in China, providing insight into what U.S. businesses can … Continue reading COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers
Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2020 When designing a search campaign, marketers can benefit from a better understanding of how and why people shop. Culture, current events, weather and mood all contribute to the reasons — but what about … Continue reading Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Most consumers check email for holiday deals, but conversion doesn’t come easy
As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and offers. Jennifer Cannon on December 10, 2019 Brick-and-mortar shops aren’t the only things that are overcrowded these days. While the countdown to Christmas is quickly winding down, many email marketers are consistently pumping out reminders to their subscribers and customers … Continue reading Most consumers check email for holiday deals, but conversion doesn’t come easy
Nearly all consumers are concerned about personal data privacy, survey finds
But 70% haven’t heard of CCPA or GDPR and 62% don’t read privacy policies. Greg Sterling on December 4, 2019 A new survey of 1,000 U.S. adults discovered both concern and ignorance regarding online privacy and personal data protection. Conducted by Tealium, the survey found 97% of respondents are somewhat or very concerned about protecting … Continue reading Nearly all consumers are concerned about personal data privacy, survey finds
Voice Devices Will Change How Brands Interact With Future Consumers
Voice Devices Will Change How Brands Interact With Future Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, November 8, 2019 Nithya Thadani, CEO of RAIN, a digital agency that specializes in voice and conversational AI, has both a Google and Amazon Alexa speaker in her home. She recently bought another voice-enabled speaker, but before she could activate … Continue reading Voice Devices Will Change How Brands Interact With Future Consumers
Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle
Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization. David Dowhan on October 31, 2019 The proliferation of digital, content-driven devices and channels (mobile, smart TVs, social media, etc.) have reinforced a notion that consumers prefer, even expect, personalized experiences. New research says this notion may … Continue reading Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle
Survey: Retail brands sharing personalized offers will win over consumers this holiday season
Consumers want to feel better understood by retailers especially during the holiday season, according to research. Jennifer Cannon on October 23, 2019 As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a … Continue reading Survey: Retail brands sharing personalized offers will win over consumers this holiday season
Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds
Consumers age 18 to 34 are the most open to data sharing. Greg Sterling on October 23, 2019 Two recent surveys sponsored by BritePool show a high level of consumer concern about privacy and, if given the option, that a majority would decline to allow online publishers to sell or transfer their personal information. CCPA, … Continue reading Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds
Email vs. social channels: Who will win over consumers’ communication preferences?
In this era of authenticity, good old-fashioned email is undergoing a renaissance. Len Shneyder on October 9, 2019 at 12:41 pm In December 2010, something unexpected happened: Facebook surpassed Google in terms of website traffic according to The Economist. Over the next few years, the Facebook-dominant phenomenon would repeat in other ways: time spent, usage … Continue reading Email vs. social channels: Who will win over consumers’ communication preferences?
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