ANA report says why marketers must deliver hands-on brand experiences while designing for a future led by AI-powered consumer decision-making. Constantine von Hoffman on November 25, 2025 Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the … Continue reading Consumers want less digital, more real world from brands in 2026
Marketers may be bullish on AI’s customer experience benefits—but consumers aren’t feeling it, and the disconnect could cost brands their credibility. Constantine von Hoffman on November 21, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. There is an enormous disconnect between marketers’ perceptions of AI’s impact on customer experience … Continue reading Most marketers think consumers like AI, few consumers agree.
Conversational AI has gone mainstream, with more than 80% of consumers using it in the past three months. Mike Pastore on November 14, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Inside the Conversational AI Revolution,” from Twilio. The use of conversational AI for customer service and sales … Continue reading Conversational AI is growing rapidly, but consumers have a few concerns
YouTube: What Gets Consumers To Purchase? by Laurie Sullivan , Staff Writer, October 24, 2025 YouTube videos have made it easy for consumers to quickly move from browsing to purchasing. The transition is being supported not only by videos, but also ads. Forty-six percent of consumers said they have purchased a product discovered on YouTube, … Continue reading YouTube: What Gets Consumers To Purchase?
Attitudes toward AI-powered customer service are shifting, but age and industry are important factors. MarTechBot on October 20, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Do … Continue reading Do consumers really want to talk to bots?
Marketers are leaning on AI to meet rising demands, but while productivity climbs, consumer trust is sinking — and that gap could be marketing’s biggest risk. Constantine von Hoffman on September 15, 2025 Resource-constrained marketers are using AI to help increase productivity by helping with everything from ideation and faster workflows to data analytics. … Continue reading Marketers turn to AI for speed, while consumers turn away in distrust
Consumers are embracing AI in shopping, yet 47% of brands lag behind. Want to stay relevant? It’s time to rethink your AI strategy. Mike Pastore on August 22, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle for Attention as AI Redefines the Funnel,” (registration required) from … Continue reading One-third of consumers turn to AI when shopping
How should marketers market to consumers under stress? How should marketers approach consumers stressed out by economic uncertainty, tariffs and political turmoil? May 5, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading How should marketers market to consumers under stress?
MarTechCharts highlights data of interest to marketers and marketing operations professionals. Mike Pastore on April 25, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: SAP Emarsys and Deloitte. Click to enlarge. The Consumer Products Engagement report from SAP Emarsys and Deloitte found U.S. consumers prefer to interact with … Continue reading Consumers say email is the channel of choice for brand interactions
Consumers choose les expensive options they don’t see as inferior in quality. Can better consumer engagement fix that? Mike Pastore on March 25, 2025 More than half (54%) of American consumers say they don’t pay attention to the brands they buy, as long as the product meets their needs, a new report found. That’s … Continue reading Brand apathy growing among U.S. consumers
