Slye Joy Serrano — May 4, 2020 The world is still scrambling to navigate the uncertainty brought about by the COVID-19 outbreak. Businesses all over the world are facing a lot of challenging decisions such as shifting business hours, temporarily closing operations, fluctuating supply chains, and even protecting their frontline employees. These difficult decisions are … Continue reading Reshaping Your Digital Marketing Playbook Based on COVID-19 Consumer Sentiments
Tag Archives: Consumer
How to Make Your Direct to Consumer Advertising on Facebook More Successful
Ana Gotter — April 15, 2020 When done well, direct consumer advertising on Facebook can offer powerful profit growth. But all ad strategy is not created equally, and this is one area where you can’t see success if you’re only willing to dip a toe or two in the water. Ready to go full hilt? … Continue reading How to Make Your Direct to Consumer Advertising on Facebook More Successful
Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower
Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower by Wayne Friedman , April 10, 2020 While many online consumer purchases have grown in recent weeks — including in the areas of entertainment, health, wine/spirits, and computer software — as a result of more people staying at home due to the COVID-19 virus, pricing/average … Continue reading Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower
How evolving risks and consumer distrust will shape digital marketing in 2020
Managing affiliates, Amazon product search and Google Shopping should be carefully managed to protect your brand in the coming year. Dave Naffziger on January 31, 2020 Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive awareness and brand engagement. Brands are … Continue reading How evolving risks and consumer distrust will shape digital marketing in 2020
The consumer decision journey will drive paid search in 2020
In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl. Christi Olson on January 3, 2020 Contributor and SMX speaker, Christi Olson, explains how the consumer decision journey is going to drive paid search while organic search’s data push directly to search engines … Continue reading The consumer decision journey will drive paid search in 2020
Can You Qualify for Credit After a Bankruptcy or Consumer Proposal?
Steven Tulman — January 3, 2020 Follow @StevenTulman Many people think that once they file for bankruptcy or a consumer proposal they will never be able to get credit cards or a mortgage again or that they will have to wait several years before they can apply for and qualify for credit products again. Not … Continue reading Can You Qualify for Credit After a Bankruptcy or Consumer Proposal?
How Humanizing Virtual Assistants Earns Consumer Trust
How Humanizing Virtual Assistants Earns Consumer Trust by Laurie Sullivan @lauriesullivan, January 2, 2020 Giving human qualities — both emotionally and visual, physically — to virtual assistants could prompt people to reveal more personal information to brands than they otherwise would, according to a multi-phase study led by researchers in computer science and mathematics. It also … Continue reading How Humanizing Virtual Assistants Earns Consumer Trust
Social Video Trends: Consumer & Marketers Insights for 2020 [Infographic]
Jess Rozario-Ospino — October 30, 2019 Every year, my company, Animoto, conducts a survey of 500 marketers and 1,000 consumers to learn more about current social media marketing trends, how they’re impacting consumer purchase behavior, and the way brands communicate with their audience. This year’s results included a range of insights. For consumers, video was … Continue reading Social Video Trends: Consumer & Marketers Insights for 2020 [Infographic]
How to Keep Consumer Data Secure on Your E-Commerce Website
Monique Becenti — October 17, 2019 Follow @mnbecenti It’s your responsibility to protect data stored on your website. Key talking points: E-commerce sites are an attractive target for malicious hackers. Yet many businesses’ sites aren’t properly safeguarded against the threat of cyberattack. Company leaders can employ these seven strategies to protect their databases and keep … Continue reading How to Keep Consumer Data Secure on Your E-Commerce Website
Consumer Survey Demonstrates Strong Link Between Website Design and Credibility
Chris Pentago — August 21, 2019 — August 21, 2019 Most businesses understand the importance of having a website in 2019. Strangely, a number of these same businesses don’t appreciate the need to carefully optimize their design. Business owners often skimp on the aesthetics and functionality of their website. They seem to believe that customers … Continue reading Consumer Survey Demonstrates Strong Link Between Website Design and Credibility
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