Tag Archives: Consolidation

3 case studies of duplicate content consolidation

Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients. Chris Long on November 15, 2017    It’s commonly held that duplicate or substantially similar content is bad for SEO. When Google finds duplicate content, this creates a conflict for the algorithm. Essentially, … Continue reading 3 case studies of duplicate content consolidation

Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017

Contributor Erik Matlick suggests new ways of thinking about data and technology that will characterize B2B marketing next year and beyond. Erik Matlick on December 28, 2016   The lull between Christmas and New Year’s is traditionally a time for looking back at the best practices (and missteps) of the year gone by, in the … Continue reading Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017

Programmatic: Data, Consolidation, Direct Deals Are Trends

by Tobi Elkin@tobielkin, September 28, 2016 Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted as trends during a Wednesday Advertising Week session. Yahoo’s Tod Sacerdoti VP, display & video ad products, pointed out all the consolidation occurring in the programmatic ecosystem, citing trends at … Continue reading Programmatic: Data, Consolidation, Direct Deals Are Trends