Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands. Jennifer Cannon on March 4, 2020 While a spate of recent acquisitions in the email martech sector indicates a growing demand for these technologies and services, the consolidation of different toolsets suggests vendors are starting to … Continue reading Email martech consolidation shows just how important deliverability is
Tag Archives: Consolidation
3 case studies of duplicate content consolidation
Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients. Chris Long on November 15, 2017 It’s commonly held that duplicate or substantially similar content is bad for SEO. When Google finds duplicate content, this creates a conflict for the algorithm. Essentially, … Continue reading 3 case studies of duplicate content consolidation
Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017
Contributor Erik Matlick suggests new ways of thinking about data and technology that will characterize B2B marketing next year and beyond. Erik Matlick on December 28, 2016 The lull between Christmas and New Year’s is traditionally a time for looking back at the best practices (and missteps) of the year gone by, in the … Continue reading Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017
Programmatic: Data, Consolidation, Direct Deals Are Trends
by Tobi Elkin@tobielkin, September 28, 2016 Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted as trends during a Wednesday Advertising Week session. Yahoo’s Tod Sacerdoti VP, display & video ad products, pointed out all the consolidation occurring in the programmatic ecosystem, citing trends at … Continue reading Programmatic: Data, Consolidation, Direct Deals Are Trends
Digital Marketing in the Age of Consolidation
by Andrew Solmssen, June 29, 2016 Companies merge—it happens. And when it does, we typically get a lot of cheery press releases touting the improved efficiency and strength of the new brand portfolio. Much less discussed (and consequently lower on the list of priorities) is what to do with all of the digital marketing properties … Continue reading Digital Marketing in the Age of Consolidation
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