By Stephen Fromkin February 12, 2022 What a difference a year makes (notwithstanding the doldrums of a pandemic). This time last year, metaverse had the lowest possible rating for the number of searches in Google Trends. By November of 2021, it had the highest possible rating. The term has become so prominent that … Continue reading The metaverse can provide a whole new opportunity for education. Here’s what to consider
By Next Big Idea Club February 05, 2022 I woke up in the middle of the night, utterly confused. I had been dreaming—of an equation. I was in a classroom, and on the blackboard, there was a simple equation written in chalk: 0.8 * 0.2 = 0.16. To be clear: I rarely ever dream … Continue reading Consider this very simple equation to transform your productivity
By Kindra Hall January 31, 2022 “I’m not good enough.” “No one respects my ideas.” “My boss hates me.” “They never acknowledge my hard work.” “I’ve just been lucky so far.” “That’s just not possible for me.” When it comes to the self-stories (or internal narratives that we often don’t realize we’ve created) we tell … Continue reading Before you switch careers, consider reexamining this
Karl Sakas January 7, 2022 Stuck on a decision? Consider your Ideal Outcome vs. your Minimum Acceptable Outcome. A client reached out asking for advice on a tough decision they needed to make—they’d tried working through it on their own, but they couldn’t make a decision. They told me about their dilemma and I immediately … Continue reading Stuck Making a Big Decision At Your Agency? Consider Your Ideal Outcome vs. Minimum Acceptable Outcome
Christa Tuttle January 3, 2022 Everyone’s email inbox is consistently receiving emails, especially marketing emails. These emails typically are spread throughout the day with some being received at odd hours of the day, such as early in the morning or late at night. But, have you ever noticed receiving multiple marketing emails at the same … Continue reading 3 Factors to Consider When Choosing the Best Time to Send a Marketing Email
Sammy Courtright December 30, 2021 Do you remember what work was like five years ago? It’s more difficult to recall than one would think. The way we work has changed by leaps and bounds – largely triggered by working from home during Covid – and isn’t going to stop changing anytime soon. As we prepare … Continue reading 7 Workforce Trends & Predictions to Consider in 2022
CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities. Corey Patterson on November 10, 2021 In recent years marketers across many industries have turned to customer data platforms to enhance their campaigns. These solutions aggregate and unify data from the touchpoints in customer journeys — and … Continue reading 4 reasons to consider implementing a custom CDP
Isaiah Stone October 29, 2021 Scroll depth tracking is a way to see how users are browsing and engaging with your web pages. It’s not quite the same but it’s a good alternative to heatmap software. Scroll depth is a term that is used to describe how long someone spends on a webpage before they … Continue reading How to Set Up Scroll Depth Tracking & What You Need to Consider
Rick Kranz August 12, 2021 In order to streamline their business operations and make their customer service more effective, many businesses have invested in a Customer Relationship Management (CRM) system. The CRM is a software tool or platform that empowers you to organize customer data, automate certain interactions, and help move prospects down the sales … Continue reading Does Your Business Need a CRM Consultant? – Reasons to Consider
How To Optimize Return On AVOD Spend? Roku Offers Points To Consider by Karlene Lukovitz @KLmarketdaily, June 25, 2021 This year’s NewFronts and upfronts saw significantly increased focus on ad-supported video-on-demand streaming services. WarnerMedia, for example, reported strong upfront advertising commitments for the AVOD version of HBO Max. Knowing that consumers — and therefore advertisers … Continue reading How To Optimize Return On AVOD Spend? Roku Offers Points To Consider
