9 Things to Consider When Integrating a Payment Gateway Into Your Mobile App Albert Smith / 12 Apr 2022 With the use of mobile phones and different applications, people now look forward to making payments to various vendors. If you want to develop an eCommerce financial app, it is quite important to integrate a … Continue reading 9 Things to Consider When Integrating a Payment Gateway Into Your Mobile App
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Pamela Parker on February 25, 2022 With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Marketing automation … Continue reading 16 marketing automation platforms your organization should consider
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Pamela Parker on February 24, 2022 The global pandemic has confirmed what many marketers already knew: the telephone is an integral part … Continue reading 9 call analytics platforms for marketing teams to consider
By Stephen Fromkin February 12, 2022 What a difference a year makes (notwithstanding the doldrums of a pandemic). This time last year, metaverse had the lowest possible rating for the number of searches in Google Trends. By November of 2021, it had the highest possible rating. The term has become so prominent that … Continue reading The metaverse can provide a whole new opportunity for education. Here’s what to consider
By Next Big Idea Club February 05, 2022 I woke up in the middle of the night, utterly confused. I had been dreaming—of an equation. I was in a classroom, and on the blackboard, there was a simple equation written in chalk: 0.8 * 0.2 = 0.16. To be clear: I rarely ever dream … Continue reading Consider this very simple equation to transform your productivity
By Kindra Hall January 31, 2022 “I’m not good enough.” “No one respects my ideas.” “My boss hates me.” “They never acknowledge my hard work.” “I’ve just been lucky so far.” “That’s just not possible for me.” When it comes to the self-stories (or internal narratives that we often don’t realize we’ve created) we tell … Continue reading Before you switch careers, consider reexamining this
Karl Sakas January 7, 2022 Stuck on a decision? Consider your Ideal Outcome vs. your Minimum Acceptable Outcome. A client reached out asking for advice on a tough decision they needed to make—they’d tried working through it on their own, but they couldn’t make a decision. They told me about their dilemma and I immediately … Continue reading Stuck Making a Big Decision At Your Agency? Consider Your Ideal Outcome vs. Minimum Acceptable Outcome
Christa Tuttle January 3, 2022 Everyone’s email inbox is consistently receiving emails, especially marketing emails. These emails typically are spread throughout the day with some being received at odd hours of the day, such as early in the morning or late at night. But, have you ever noticed receiving multiple marketing emails at the same … Continue reading 3 Factors to Consider When Choosing the Best Time to Send a Marketing Email
Sammy Courtright December 30, 2021 Do you remember what work was like five years ago? It’s more difficult to recall than one would think. The way we work has changed by leaps and bounds – largely triggered by working from home during Covid – and isn’t going to stop changing anytime soon. As we prepare … Continue reading 7 Workforce Trends & Predictions to Consider in 2022
CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities. Corey Patterson on November 10, 2021 In recent years marketers across many industries have turned to customer data platforms to enhance their campaigns. These solutions aggregate and unify data from the touchpoints in customer journeys — and … Continue reading 4 reasons to consider implementing a custom CDP
