Tag Archives: Consider

6 Tips To Consider NOW For Back-To-School Marketing

6 Tips To Consider NOW For Back-To-School Marketing by Maria Bailey , Columnist, May 4, 2023 Although members of the class of 2023 are just walking across the stage and younger students are still turning in homework now, it’s never too early to plan your back-to-school marketing. In fact, most seasoned marketers know that moms … Continue reading 6 Tips To Consider NOW For Back-To-School Marketing →

5 reasons why marketers should consider TikTok for B2B

TikTok Marketing

Think outside the box and consider using TikTok to reach new audiences, strengthen your brand identity and increase awareness. Michael Brito on February 22, 2023 The rise of TikTok has been nothing short of revolutionary. Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an … Continue reading 5 reasons why marketers should consider TikTok for B2B →

Creative and looking for a job? Consider Tokyo, Chicago, or Berlin

Career Evolution

By Shalene Gupta December 12, 2022 Techies head to San Francisco, financiers to Hong Kong, New York City, and London. But where should the creatives go? Business Name Generator—a company whose name is completely self-descriptive—has conducted a study to determine which cities are best for creatives. Starting with a list of 50 cities, it ranked them … Continue reading Creative and looking for a job? Consider Tokyo, Chicago, or Berlin →

5 Things Every D2C Brand Should Consider When Expanding Into Europe

D2C B2C Development

5 Things Every D2C Brand Should Consider When Expanding Into Europe by Rebekah Brooks , December 12, 2022 There comes a time when international expansion makes sense: Your business has matured in the U.S. market, and now you look to foreign lands for continued growth and to avoid stagnation when the domestic market becomes saturated. … Continue reading 5 Things Every D2C Brand Should Consider When Expanding Into Europe →

Allocating Your Digital Marketing Budget: 7 Things To Consider

Digital Marketing Strategies

Allocating Your Digital Marketing Budget: 7 Things To Consider ValueWalk / 08 Oct 2022 In the fast-paced world of digital media, companies, and startups are rushing to get their brands noticed by consumers on a global scale. Effective communication has become easier and increasingly convenient in recent years, as the widespread adoption of technology and the … Continue reading Allocating Your Digital Marketing Budget: 7 Things To Consider →

3 effective ABM strategies you should consider

ABM Strategy

The best ABM strategies go beyond targeting the most obvious accounts. Corey Patterson on May 4, 2022 “It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some … Continue reading 3 effective ABM strategies you should consider →

10 things to consider when using XR for your event

Event Management

Before adopting extended reality, take into account whether your business and customers are ready for immersive technology. Lisa Peyton on April 28, 2022 I recently moved away from a city where I had lived for over 20 years. I think I felt it would be no different than when I went off to college, easily … Continue reading 10 things to consider when using XR for your event →

9 Things to Consider When Integrating a Payment Gateway Into Your Mobile App

Payment Services

9 Things to Consider When Integrating a Payment Gateway Into Your Mobile App Albert Smith / 12 Apr 2022 With the use of mobile phones and different applications, people now look forward to making payments to various vendors. If you want to develop an eCommerce financial app, it is quite important to integrate a … Continue reading 9 Things to Consider When Integrating a Payment Gateway Into Your Mobile App →

16 marketing automation platforms your organization should consider

Marketing Automation

Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Pamela Parker on February 25, 2022 With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Marketing automation … Continue reading 16 marketing automation platforms your organization should consider →

9 call analytics platforms for marketing teams to consider

Call Center Management

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Pamela Parker on February 24, 2022 The global pandemic has confirmed what many marketers already knew: the telephone is an integral part … Continue reading 9 call analytics platforms for marketing teams to consider →