Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections. Seth Price on February 27, 2017 From Audi’s “Drive Progress” campaign to Kia’s “Hero’s Journey” commercial, companies that can master emotional connections in a … Continue reading Making emotional connections in a digital era
Susan Gilbert — January 27, 2017 Follow @SusanGilbert— January 27, 2017 How Your Business Can Benefit From LinkedIn Groups One of the first things your business will want to do when you sign up for the LinkedIn social network, is to start joining and interacting in niche groups. This can save you time, give you … Continue reading Build New Connections With LinkedIn Groups
Susie Plascencia — January 17, 2017 Follow @SusiePlascencia— January 17, 2017 New year, new you? Instead, how about new year, better you? If you’re a millennial struggling to piece together a concise list of business resolutions to start 2017 off right, you’re not alone. It can be difficult early in your career to see past … Continue reading Time, Money and Connections: New Year’s Resolutions for Millennial Entrepreneurs
by Jack Loechner, Staff Writer @mp_research, November 22, 2016 According to the 2016 State of Customer Journey Marketing, presented by Guy Marion, Ph.D. CMO & Growth, Autopilot, social media and mobile devices have strengthened consumers’ ability to connect 1:1 with brands at any time, from anywhere. 88% of high performing marketers get results by investing in customer … Continue reading Social And Mobile Strengthen Consumer Connections With Brands
by Laurie Sullivan, Staff Writer @lauriesullivan, November 16, 2016 Real-time location data and ad targeting services brought together some unlikely suitors this week ranging from xAd’s acquisition of WeatherBug, to WPP’s data alliance with Spotify, and Snapchat’s data deal with Foursquare. Earlier this week, xAd announced the acquisition of WeatherBug for an undisclosed sum. The cash … Continue reading Unusual Data Partners Finding Close Connections
by Rebecca Corvese Follow @ScribeTreeMktgOctober 3, 2016 I I recently read an article on LinkedIn by Kevin Williams, about his experience with his 27,000+ LinkedIn connections. In it, he explained that his overall experience with LinkedIn had been good, but that the number of connections he had gained had not necessarily correlated to meaningful actions. … Continue reading Notes from a Digital Marketer, or How to Establish Good, Old-fashioned Human Connections
by Tukan Das Follow @tdasAugust 28, 2016 No prospect is a one-channel individual. That is, they are not only using email, or Twitter, or LinkedIn, or the phone… chances are, they use all of those, and more, in their day-to-day lives. Prospects are multi-dimensional in their choice of channel and platform, jumping from a phone … Continue reading How to Combine Email, Phone, Social and Personal Connections to Engage Your Prospects
August 3, 2016 Not All Influencers Will Help Your Business Succeed Having the right connections online in your industry builds both trust and credibility for your business. Would you like your brand to be recommended by influential leaders in your niche? In order for your audience to be compelled to spread the word about your … Continue reading Grow Your Business With The Right Influencer Connections
by Penney Fox June 29, 2016 Follow @foxinteractiveJune 29, 2016 Why Should You Care about Visibility? Lately it seems that everyone is talking about the term visibility, especially when it comes to social media marketing. By now most of us know that we need to be active on social media to grow our marketing efforts. … Continue reading How to Turn Your Social Connections into Customers
by Leslie Hughes April 8, 2016April 8, 2016 How To Purge or Remove Connections on LinkedIn Have you added any connections that you now regret? Some people don’t want to stay connected to their competition. They may feel their competitors have access to their clients and can keep up-to-date on their status. Or perhaps, you … Continue reading How To Purge or Remove Connections on LinkedIn
