Kaitlin Westbrook — May 1, 2018 Follow @kaitwarren — May 1, 2018 What is business competition? Business competition is the process of companies and individuals competing in the same industry or field. This sort of competition applies to virtually all businesses and employees. For instance, have you ever competed with a coworker for the same … Continue reading Business Competition: How Connecting With Competitors Is Actually Good for Business
Dave Brock — March 26, 2018 Follow @davidabrock— March 26, 2018 At executive levels, we are fond of developing new strategies and priorities for the business. We spend countless hours in developing strategies to change our business, to drive growth, to expand into new segments, to change the value we create for our customers, becoming … Continue reading Connecting The Dots
James Potter — December 1, 2017 Follow @thelinkedinman — December 1, 2017 LinkedIn used to be simple – we had connections and that was it, we got it. Back in 2015 LinkedIn released the function for followers to make it easier for people to see good content (don’t get me started on going viral) and … Continue reading What’s the Difference Between Connecting, Following and Contacts on LinkedIn?
Jordan Con — November 8, 2017 Follow @jordanmcon — November 8, 2017 Jay Baer, in Why Social Will Never Get The Credit It Deserves: “It’s very, very difficult to fully account for the impact and the power of social media and its influence on our purchasing decisions.” Frank V. Cespedes, Senior Lecturer at Harvard Business … Continue reading Clearing Things Up — Connecting Social Media to Sales
Connecting With Consumers Through Future Technologies by Chuck Martin , Staff Writer, June 5, 2017 Back in July 2015, I wrote about how the Internet of Things was about connections, in kicking off the first edition of the MediaPost IoT Daily. The journey continues today, with the official inclusion of additional relevant and future technologies, … Continue reading Connecting With Consumers Through Future Technologies
George Beall — March 31, 2017 Follow @GeorgePBeall— March 31, 2017 Teenagers represent about $ 44 billion dollars of purchasing power in the United States and spend about 9 hours a day on social media. Brands have the opportunity to capitalize on this trend by providing value to the demographic but often approach their marketing … Continue reading 8 Keys to Connecting With Teens on Social Media
Gee Ranasinha — November 3, 2016 Follow @KEXINO— November 3, 2016 The challenge for business today lies less in finding ways to grow and maintain visibility, awareness, or trust in your product or service. But in growing and maintaining relevance in the minds of your audience. It wasn’t that long ago when ‘visibility’ and ‘relevance’ … Continue reading Connecting With ‘Consumer v2.0’
Eye-tracking, brainwaves, facial expressions and other non-verbal responses are giving marketers inside tracks to your real feelings. Barry Levine on October 5, 2016 A lab at iMotions In their never-ending quest to understand which ads work best, marketers are now going beyond asking viewers for their reactions. Instead, they are asking their bodies. Ad … Continue reading Here’s how marketing research is looking past consumers and connecting with their bodies
How does a customer data platform fit into your marketing technology stack? Columnist Josh Manion discusses the role of the CDP and how it differs from other data platforms. Josh Manion on September 14, 2016 Just when marketing thought it had sorted out the latest in data management tools, a high-profile industry analyst firm officially … Continue reading Connecting the dots: How the customer data platform solves what ails marketers
by Will Humphries July 15, 2016 Follow @JustCallMeWillJuly 15, 2016 A lot of sales organizations place emphasis on research to gain product knowledge. And rightly so. You need to understand the benefits your solutions offer to sell effectively. However, equally important to communicating value is awareness of the specific needs, motives and concerns of your … Continue reading Connecting Product Knowledge to Target Markets
