Tag Archives: Connected

YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

Brand advertisers will be able to target TV screen viewing for the first time. Ginny Marvin on May 19, 2020 YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as … Continue reading YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

How to Stay Connected While Working Remotely: Bonding Strategies that Can Work for Any Distributed Team

Laura Spawn — May 11, 2020 Collaborative software and tools are widely available for companies to use with both on-site and distributed teams; however, connectivity and engagement are still concerns shared by U.S. workers. Slack’s 2018 Future of Work Study found that “91% of workers are looking to feel closer to their work colleagues, while … Continue reading How to Stay Connected While Working Remotely: Bonding Strategies that Can Work for Any Distributed Team

COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers

COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, March 20, 2020 Luminati, which collects publicly available market stats from more than 40 million IP addresses worldwide, released data Friday on the impact COVID-19 is having on ecommerce in China, providing insight into what U.S. businesses can … Continue reading COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers

Post-holiday analysis: connected TV becomes performance TV

The 2019 holiday shopping season proved connected TV advertising’s direct response potential. Sponsored Content: SteelHouse on February 18, 2020   The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels … Continue reading Post-holiday analysis: connected TV becomes performance TV

Connecting the Dots: Great UX in Connected Products

Manish Mistry — February 7, 2020 The principles of great user experience (UX) have been around for some time. Are things really so different when it comes to connected product UX? Yes and no. The concept of keeping things consistent holds true for both digital-only products like apps and connected products. However, connected products have … Continue reading Connecting the Dots: Great UX in Connected Products

Agencies See Google Ads Connected TV CPMs Drop For Advertisers

Agencies See Google Ads Connected TV CPMs Drop For Advertisers by Laurie Sullivan  @lauriesullivan, (November 03, 2018) Google Ads added a new category for television under the “performance by device tab” that allows advertisers to run YouTube ads on connected-device television. Some advertising agencies have learned that this ad type has substantially lower CPMs. Google’s … Continue reading Agencies See Google Ads Connected TV CPMs Drop For Advertisers