The current state of CCPA preparedness is muddled at best, says a new survey. Greg Sterling on July 1, 2019 Last week the Association of National Advertisers (ANA) strongly reasserted a position it articulated last year in favor of national privacy regulation. The trade organization is also calling for preemption of current and pending state … Continue reading With 6 months to go until CCPA kicks in, confusion and growing uncertainty prevail
Multichannel Attribution Confusion by Maarten Albarda, Featured Contributor, March 13, 2017 If your inbox is anything like mine, every week it gets flooded with many, many white papers from a wide variety of companies. Some white papers are insightful and good, some are shameless self-promotion. But what many of them manage to do, rather than … Continue reading Multichannel Attribution Confusion
Andy CallowayAugust 10, 2015 If you’ve been in business for a while, you’re probably familiar with the concept of breakfast clubs. These are where groups of people, usually local to the area, will get together at some ungodly hour of the morning and discuss business, swap leads and eat a hearty breakfast. In the 2000s, … Continue reading SEO v Content Marketing – Why All the Confusion?
Marketing is a very complex mess of channels and consumer behaviors; combined with traditional marketing, digital marketing, content marketing, seo, social media, mobile, snapchat, smartphones and other technologies. The hardest part is looking at these different channels and topics and trying to integrate these channels into their marketing strategy. It really is time to take … Continue reading Marketing Confusion – Stop the Madness