Tag Archives: Confusion

With 6 months to go until CCPA kicks in, confusion and growing uncertainty prevail

The current state of CCPA preparedness is muddled at best, says a new survey. Greg Sterling on July 1, 2019 Last week the Association of National Advertisers (ANA) strongly reasserted a position it articulated last year in favor of national privacy regulation. The trade organization is also calling for preemption of current and pending state … Continue reading With 6 months to go until CCPA kicks in, confusion and growing uncertainty prevail

Marketing Confusion – Stop the Madness

Marketing is a very complex mess of channels and consumer behaviors; combined with traditional marketing, digital marketing, content marketing, seo, social media, mobile, snapchat, smartphones and other technologies. The hardest part is looking at these different channels and topics and trying to integrate these channels into their marketing strategy. It really is time to take … Continue reading Marketing Confusion – Stop the Madness