Kevin George — July 22, 2019 Follow @imkevin_monk — July 22, 2019 One of the most crucial aspects of determining the performance of an email campaign is email open rate. It depicts the percentage of subscribers who open the emails. Let’s say your email open rate is 32%. This means that if you have sent … Continue reading Email Open Rates: A Comprehensive Guide to How to Improve Them
Ken Thoreson — March 4, 2019 Follow @/KenThoreson — March 4, 2019 Planning for a successful business has distinct dimensions and you can do a better job if you tackle each of these separately. Firstly, you have to develop your general business idea into a viable business proposal. Secondly, you have to add specifics to … Continue reading Comprehensive Planning for Your Business
Michael Heller — March 7, 2018 — March 7, 2018 What Is A Performance Review? What You’ll Learn In This Guide What a performance review is How to write performance reviews Performance review statistics & questions Performance reviews are exactly what they say they are… but how you go about them is a different story. … Continue reading Comprehensive Performance Review Tips, Questions, Examples & More
Ruben Ugarte — July 21, 2017 — July 21, 2017 I remember the first time that a client told me how much analytics had helped their business. They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. It wasn’t magic or fancy tactics. They simply used … Continue reading Product Analytics: A Comprehensive Guide to Using Data for Better Product Decisions
Paul Simmons — June 9, 2017 — June 9, 2017 Online buyers are in search of finding products that satisfy their needs. They can simply compare an online product with the one available at a shop nearest to their home or office. The internet has made it that easy. However, in the online shopping world, … Continue reading A Comprehensive Guide to Writing an SEO-friendly Product Description
Need to secure your site, but not sure where to start? Check out columnist Stephanie LeVonne’s helpful guide to SSL certificates and get informed. Stephanie LeVonne on January 5, 2017 A full range of SSL products are available on the market today that cater to various domain and security needs. Though many webmasters … Continue reading A comprehensive guide to SSL certificates
Cent Muruganandam — December 28, 2016 Follow @centmuru— December 28, 2016 Once upon a time Digital was a room. Then, much later, with the birth of the web, digital became a marketing channel just like TV, radio and print. Today, thanks to mobile and other connected devices, digital is a persistent layer of our daily … Continue reading 7 Steps To Building A Comprehensive Digital Marketing Strategy [Infographic]
by David Grow, Op-Ed Contributor, August 4, 2016 Negative keywords can reduce costs when marketers optimize their account performance by limiting the ads served for irrelevant searches. The second part to this series explains the implementation strategy. For an overview of match types, negative lists and account limits, please refer to Part I. Strategies and … Continue reading Comprehensive Guide To Negative Keywords: Part II
by Alexa Matia July 28, 2016July 28, 2016 For a small business owner, marketing might be the last thing on your mind. You have a business to run, after all. Depending on your business, you might have to: Check and order inventory. Schedule appointments with clients. Respond to any customer inquiries. Manage your employees. Organize … Continue reading The Comprehensive Guide on How to Market Your Small Business
by David Grow, Op-Ed Contributor, July 18, 2016, 4:45 PM Negative keywords are a great tool that marketers can use to optimize their account performance by limiting the ads served for irrelevant searches, thereby reducing costs. Here I provide an overview of match types, negative lists and account limits. The second part to this series … Continue reading Comprehensive Guide To Negative Keywords: Part I
