Arik Hanson — September 26, 2018 — September 26, 2018 Professional trade associations are under fire. In fact, they have been for some time. Organizations like IABC, PRSA and AdFed are struggling to find their place in this new, highly competitive world of professional development and networking. The common challenges? “We need more members.” “We … Continue reading Why Professional Trade Organizations Need a Complete Revamp – and 5 Ideas on How to Do It
Hannah Ouzer — August 24, 2018 — August 24, 2018 Standardizing your agency’s processes can make you more productive and remove inefficiencies. This guide will show you how you can standardize your agency’s processes, regardless of your current size. “Standardization”, Jeffrey Liker writes in The Toyota Way, “is the basis for continuous improvement and quality.” … Continue reading A Complete Guide to Standardizing Your Agency Processes
Ana Gotter — July 31, 2018 Follow @ana_gotter — July 31, 2018 I’d been handling a client’s social media marketing for several years and was familiar with the setup that I knew. I was floored when I started managing social media for a second client much later on, and was exposed to Facebook’s business manager … Continue reading The Complete Guide to Facebook’s Business Manager
Nia Joseph — May 18, 2018 — May 18, 2018 This complete General Data Protection Regulation (GDPR) compliance checklist for your website will point you in the right direction when considering how the General Data Protection Rule applies to your company. If you’ve read our Ultimate GDPR Overview then, you should have a better understanding … Continue reading The Complete GDPR Website Checklist
Sylvia Gindi — May 8, 2018 — May 8, 2018 A project deliverable is any output created as the result of work done during a project. Defining, tracking, and managing project deliverables is one of the most important responsibilities of a project manager. What is a Project Deliverable? You might use the term “deliverable” casually … Continue reading The Complete Project Manager’s Guide to Project Deliverables
Evelyn Timson — April 13, 2018 Follow @Aspect_FandV — April 13, 2018 StockSnap / Pixabay With 360° video now available on all the big social media platforms (Facebook offered it in 2015, Twitter followed suit in 2016 while Vimeo and YouTube made in available in 2017) more and more businesses are getting in this tech … Continue reading A Complete Guide to 360° Video
Navneet Kaushal — March 21, 2018 Follow @navneetkaushal — March 21, 2018 Come July 2018 Chrome will be marking HTTP (Hypertext transfer protocol) sites as ‘not secure’ according to the announcement made by Google at the beginning of the year. This is a move that Firefox already executed in 2017, and it has not worked … Continue reading Migrating From HTTP to HTTPS – A Complete Guide
Eyal Katz — January 29, 2018 Follow @eyalk100 — January 29, 2018 Are you still using pen and paper timesheets to track attendance? It’s time to climb off your dinosaur and look around. It’s 2018, and the use of antiquated timesheets in your attendance management and payroll calculations is costing you money. It also has … Continue reading The Complete Guide for Switching to Time Clock Software
By Shane Barker November 27th, 2017 The biggest benefit of working with influencers is that they can help you create more authentic content about your brand. In fact, two separate studies by Linqia and TapInfluence have both shown that influencer marketing is best for more authentic content creation and storytelling for brands. This shows that it … Continue reading How To Create A Successful Content Strategy With Influencer Marketing (A Complete Guide)
Margot da Cunha — November 25, 2017 — November 25, 2017 So you’re running paid search and display ads through Google, you’re advertising on Facebook, LinkedIn, Twitter, and even some niche industry-related social sites. Perhaps you’re even running some guerilla advertising campaigns, or commercials through NPR. But for some strange reason, you dismissed Instagram, unsure … Continue reading The Complete Guide to Advertising on Instagram
