Derek Gleason — February 27, 2019 — February 27, 2019 You invest in your employees—mentoring, conferences, training. Yet over time, unused knowledge fades. Employees take other jobs. How do you protect your investment? Marketing had the highest turnover rate (17%) of any profession in 2018. It isn’t the only cause of knowledge loss. Retirements, promotions, … Continue reading Knowledge Retention: How to Protect Your Competitive Advantage
Matt Jarzynski — January 17, 2019 — January 17, 2019 geralt / Pixabay What’s your recruiting strategy? Today’s low unemployment rates have created strong competition between SMBs, leaving many to dig deeper into the pocketbook to offer higher compensation. However, successful recruiting takes more than money; it takes a compelling total rewards package that emphasizes … Continue reading HR’s Role in Building a Competitive Benefits Package
Ryan Stewart — December 29, 2018 Follow @ryanwashere — December 29, 2018 I get asked all the time – “Ryan, what is XYZ.com doing that we aren’t? Tell me why they’re ranking 1st for this keyword and we are not!!!”. There’s so many algorithmic factors that we can’t see (or know about), it’s literally impossible … Continue reading How to Perform an SEO Competitive Analysis
Derek Gleason — December 12, 2018 — December 12, 2018 Done right, optimized mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site. It’s not hyperbole. Consider the number of interactions it takes to book a room on … Continue reading Optimizing Mobile Forms for More Conversions—and a Competitive Advantage
Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysi Stela Yordanova on August 31, 2018 The Real-Time report in Google Analytics allows you to monitor website activity as it actually occurs on your website or app. The report is continuously updated, and website activity is reported just … Continue reading How to capitalize on the competitive advantage of real-time data analysis
Conor Bond — July 11, 2018 — July 11, 2018 For anyone who’s ever looked at an advertisement on the Internet and thought to themselves, “I, for one, hope I am not being brainwashed by malevolent actors sitting in an undisclosed room lit by a single dim light bulb,” I have some pretty cool news. … Continue reading Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool
Nicole Bryan — July 10, 2018 Follow @sterlingpayment — July 10, 2018 With the payments industry growing every single day, Value-Added Resellers need to work even harder to stay ahead of their competition. Competitive analysis helps give resellers useful and valuable insights about how they are performing against others in the industry. Not only will … Continue reading How Value-Added Resellers Can Use Competitive Analysis to Get Ahead
Navneet Kaushal — May 9, 2018 Follow @navneetkaushal — May 9, 2018 Ovid, the Roman poet, once said – ‘A horse never goes so quick as when he has other horses to reach and overtake.’ It is now truer than ever as the competition is at its peaks online. To take the right action for … Continue reading SEO Competitive Analysis – What is it and How to Go About it?
Lee Frederiksen — April 5, 2018 Follow @hingemarketing— April 5, 2018 Finding a competitive strategy that offers a sustainable advantage is a challenge for most professional services firms. In this article, we will try to make it a bit easier. We’ll start by defining exactly what a competitive strategy is and explore the different types … Continue reading Competitive Strategy for Professional Services
David Dame — March 27, 2018 — March 27, 2018 Last week I posted a comment on LinkedIn: “If an orchestra all played the same instrument, the music would sound dull. A diverse set of musicians with different sounds make dynamic music. An organization with a diversity of gender, race, sexuality, and disability make fuller … Continue reading Diversity as a Competitive Advantage
