Why Finance Skepticism Haunts Marketing Projections by Laurie Sullivan , Staff Writer, March 3, 2026 Marketers and finance teams often misunderstand each other with regard to money and performance, even with marketing-mix modeling (MMM). Only 10.9% of marketers participating in a study acknowledged that they are very aligned with their company’s finance team, whereas 26.7% … Continue reading Why Finance Skepticism Haunts Marketing Projections →