Farah Kim April 2, 2021 Quick question: What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received some interesting responses to this question. Some say: It’s a trend. It’s a fancy website and logo. It’s advertising. It’s image building. Others say: It’s what consumers think about their … Continue reading Why Small Businesses Need to Invest in Digital Branding to Survive the Competition
Alex Tachalova February 19, 2021 There’s no shortage of SEO advice on how to rank higher for key terms. Create high-quality content. Have an effective distribution strategy. Optimize your on-page SEO. Yet, even today, acquiring high-quality backlinks is still one of the most effective components of a successful SEO strategy. But what does it take … Continue reading Closing The Backlink Gap: What It Takes To Outrank Your Competition
Angela Hausman, PhD December 10, 2020 Social media is a powerhouse in the marketing world; both effective and reasonably priced. Since the eruption of digital marketing in the past 10 years, companies shift more of their marketing budget to social media and using the community built across social media platforms to engage people and beat … Continue reading Super Simple Social Media Marketing Tips to Beat Your Competition
Pete Winter December 4, 2020 Spending the budget on the other guy At the time of writing, the US election is approaching its final few days of what seems like an eternal trail of speeches and mud-slinging. It’s a presidential campaign that has been defined by its digital content. With the traditional rallies largely cancelled … Continue reading It’s Time to Talk About Your Competition
Daniel Hopper October 9, 2020 If we’re the same as everybody else, nobody will remember us. If we’re a brand, we want to be memorable, right? We want people to think of us when they are thinking about purchasing a product or service that we offer. If we have a point of difference to our … Continue reading Using Differentiation to Stand Out From the Competition
Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings. Andrew Dennis on July 29, 2020 Competition is constant. No matter what business you’re in, there will always be other people competing with you for customers, subscribers, viewers, partners, etc. Even Google technically … Continue reading Search competition: Who are you really competing with?
Daniel Burrus — February 13, 2020 Human beings are competitive in all circumstances, and it has only intensified in today’s predominantly technologically advanced world. No matter the industry or particular field, competition is fierce, and regardless of what you and your organization do in terms of products or services, there’s inevitably someone else offering a … Continue reading Stop Itemizing Everything: Move Beyond Competition
Alison Lillie — February 9, 2020 Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Today, SEO is as much an art as it is a science. It requires content … Continue reading 9 SEO-Friendly Content Writing Tips to Outrank Your Competition
Laura Krajewski — February 7, 2020 I graduated from college with a Bachelor of Arts as an English Major and everyone asked me, “Are you going to be a writer? A teacher? What are you going to do with an English degree anyway?” And then I stepped immediately into the tech industry. Since I graduated, … Continue reading Finding Greater Success as a Leader in your Call Center: 5 Soft Skills Every Manager Needs to Get a Leg Up on the Competition
Ravindra Savaram — August 23, 2019 Follow @s11ravindra — August 23, 2019 Introduction In a small business owner’s niche, one of the toughest things about getting a great foothold is by getting ahead of the competition. He can dominate his niche and improve his revenues if he can beat his competitors. Nevertheless, the competition is … Continue reading Why “Competition” is Great for Small Businesses
