Ruby Rusine — June 16, 2017 Follow @SocialSMktg— June 16, 2017 Before you join the throng of companies and use your valuable and limited resources in your wish to make your social media efforts succeed, do THIS quick audit first. That way you do not waste your social media efforts, and you have realistic expectations … Continue reading Question: Will My Company’s Social Media Efforts Pay Off?
Catherine Clements — April 15, 2017 — April 15, 2017 Whenever I reach for my phone, one of the first apps I open is Instagram. As it turns out, I’m not alone. According to a Pew Research Center study, 51 percent of Instagram users check their feed on a daily basis, and 26 percent of … Continue reading Why You Should Use Instagram to Tell Your Company’s Story
Kim Westwood — March 23, 2017 Follow @shopping_links— March 23, 2017 Most marketers know how important blogging is, but if you have ever managed a blog for your company, you know how difficult it is to build a dedicated audience. Unlike social media, which allows you to cultivate new followers directly within an already-popular platform, … Continue reading How to Build an Audience for Your Company’s Blog
Jennifer Lux — November 2, 2016 — November 2, 2016 Understanding human behavior is more important in marketing than ever before. As marketing moves to a one-on-one model in an always-connected world, content consumption, buying, and selling are increasingly more seamless with life. Executing even the most technically complex marketing strategy has roots in understanding … Continue reading Re-Engineer Your Tech Company’s SEO Strategy for Inbound Marketing Results
by Tamar Frumkin May 16, 2016 Follow @tamarushMay 16, 2016 Despite the many benefits of using social media for business, brands still get a bit anxious about the potential for customers to use their social media channels as a platform to publicly blast every mistake made, essentially airing out all dirty laundry right in front … Continue reading How to Turn Social Media Complaints into Your Company’s Biggest Asset
by Suzanna Colberg May 12, 2016May 12, 2016 The talent selection process is constantly evolving to meet the demands of changing job markets and new innovations. From gamification to mobile-based assessments, the technology involved in talent acquisition is, in many cases, emerging faster than the supportive research. Here’s a look at what lies ahead in … Continue reading How to Transform Your Company’s Talent IQ: The Future of Talent Intelligence
by Kevin Homer April 4, 2016 Follow @kevin_homerApril 4, 2016 A company’s website is typically the central hub of its entire marketing strategy. It’s the easiest and most cost-effective marketing component in terms of updating with current information and engaging an audience. It’s the one medium where the allotted space to present information is essentially … Continue reading Leveraging Your Company’s Online Presence in a Competitive Industry
by Jessica Bowers March 15, 2016March 15, 2016 Email continues to be an effective way to reach your customers and delight them with great content. But how do you toe the line between being spammy and providing information your potential customers want? Email: It’s a great way to communicate with others, send documents or pictures, … Continue reading Prove Your Company’s Worth Through Email Marketing
by Suzanna Colberg March 13, 2016March 13, 2016 Automation has become a critical element of how we live, navigate, and manage our day-to-day lives. From the search results returned to us by Google to high-frequency stock trading to auto-tuning, algorithms do a pretty good job of compensating for our own limitations as humans, and there … Continue reading How To Transform Your Company’s Talent IQ: The Strategic Value Of Pre-Hire Assessments
by Mike Kappel February 14, 2016 Follow @MikeKappelFebruary 14, 2016 Over the years, I’ve had dozens and dozens of speakers, consultants, trainers, and lecturers tell me that establishing your company’s core values is a must. They told me, over and over again, until it seemed the most important thing a business could do was—not make … Continue reading No-Nonsense Guide to Discovering Your Company’s Core Values
