Phil Morettini — November 2, 2016 Follow @TechnologyGuy— November 2, 2016 Tech Product Management–what does this mean in a the typical software or hardware company? What is the function, and where does it belong? I have a broad view on this as I’ve held permanent positions in a number of high tech concerns, as well … Continue reading Technology Company Product Management Org Structures
CMO Jarred Goldberg shares how his online flower company uses performance marketing to compete against the bigger e-commerce sites. Amy Gesenhues on October 19, 2016 As CMO for The Bouqs Company, Jarred Goldberg has been managing customer retention, acquisition, business development, creative and design for the e-commerce flower website since joining the company last … Continue reading A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors
by Brent Pohlman Follow @brentpohlmanOctober 13, 2016 Company transformation is the key to a successful marketing initiative. ( Key to Success) Over the last few months this topic has really hit home. For many years, I worked with marketers, client service, account managers and sales staff implementing marketing initiatives and developing new ways to promote … Continue reading Company Transformation is Imperative
by Stacey RudolphSeptember 28, 2016 Choosing between a web development company, such as GO-Gulf, and hiring a freelancer is not a straightforward choice. There are many aspects you need to consider before making the decision. Both have their bits of advantages and disadvantages, but knowing the specific needs of your project will make it easy … Continue reading Should You Hire a Freelancer or Go with a Web Development Company? [Infographic]
By Stephen Moyers September 30th, 2016 If someone told you that your startup could cost you nothing to get off the ground, you would think it was a joke. It may sound impossible, but it truly isn’t with careful planning, a pinch of talent, and a lot of hard work. Many entrepreneurs launch startups without … Continue reading Creating Your Company Using $0
Hilton Worldwide CMO Geraldine Calpin shares an inside look into the hotel chain’s biggest and boldest campaign ever in an interview with contributors Nadine Dietz and Erica Seidel. Nadine Dietz & Erica Seidel on September 22, 2016 Hilton Amsterdam Airport Schiphol (c) 2016 HHonors When we interviewed Geraldine Calpin, the Chief Marketing Officer of … Continue reading “Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1
by Colleen McKenna Follow @Colleen_InteroSeptember 13, 2016 This post is to encourage you to get ready for LinkedIn’s newly designed LinkedIn Company Pages. Rethink, re-write, and re-focus your LinkedIn Company Page, so it conveys the message and brand you’ve spent a whole lot of time, money and energy building. The time is coming when your … Continue reading LinkedIn Company Page: New Ways to Stand Out
by Brian Brinkmann Follow @BrianFBrinkmannSeptember 11, 2016 Every business must find ways to grow revenue. Usually, companies expand revenue by selling more or finding more to sell. Pretty simple, right? Wrong. Companies spend dearly to market products and create branding to differentiate their product benefits, increase market share, and command higher prices – in other … Continue reading The Latest Trend in Product Line Extension: Become a Software Company
by Aaron GraySeptember 7, 2016 Ethical misconduct in any company can lead to very serious consequences which can cause the company time and money in trying to repair their business reputation and any legal issues that may arise depending on the severity of the situation. Integrity breakdown can dramatically cost a business millions of dollars … Continue reading The Effects Poor Corporate Ethics Can Cause To Your Company
by Virginia Franco Follow @VAFrancoResumesSeptember 1, 2016 Whether identifying companies to target or preparing for an interview, research is a critical component to any successful career strategy. Most career coaches and interviewing experts agree that researching a company is key to formulating astute interview questions; in large part, because employers recognize that those who took … Continue reading There’s More than One Way to Research a Company that Interests You
